Digital Product Manager (Contract)

FellowSan Francisco, CA
$60 - $80Onsite

About The Position

Fellow is seeking a Digital Product Manager who is technically fluent and possesses a strong understanding of code, product thinking, and operational rigor. This role will be responsible for the technical development and product roadmap of Fellow's Shopify ecosystem, which includes their DTC site, wholesale portal, in-store POS, and connected app stack. The position involves managing a co-development model with an agency partner and requires a blend of technical expertise and commercial drive. This is a unique opportunity to influence the product leadership team at a company experiencing significant growth. The Digital Product Manager will report to the Head of DTC & Growth Marketing and will act as a liaison between business and technology. Responsibilities include writing code, managing sprints in Jira, resolving bugs, scoping and launching new features, and serving as the primary technical contact for vendors. This is a high-ownership role for an individual comfortable with both coding and product specifications. There is potential for team building as the company expands.

Requirements

  • Minimum 5-7 years of Product Management/Front-End Web Development Experience
  • Meaningful hands-on experience with Shopify — theme development (Liquid), Shopify Admin, and the app ecosystem.
  • Experience working in an agile environment; proficiency with Jira or equivalent sprint management tools.
  • Comfort with Git-based workflows, PR reviews, and working within a co-development model.
  • Strong product management instincts: ability to write specs, prioritize a backlog, and move features from idea to launch.
  • Excellent written communication skills — this role requires clear documentation and vendor correspondence.
  • Ability to manage multiple workstreams simultaneously without dropping balls.

Responsibilities

  • Own front-end development of the DTC Shopify site in a co-dev model with agency (agile/sprint structure in Jira).
  • Author and review PRs using Cursor; manage code quality and minimize tech debt.
  • Serve as the primary point of contact for the agency vendor relationship — scoping work, managing the partnership, and aligning on delivery.
  • Triage and resolve site bugs as they arise; manage the bug backlog from intake through resolution.
  • Own net-new feature development end-to-end: spec → build → QA → launch.
  • Lead front-end development of the Wholesale Shopify site.
  • Manage the nuanced requirements unique to wholesale.
  • Own product catalog data management for international third-party retailers: ensure accurate, timely product data is delivered as new products are launched.
  • Support the current Cloudlift Product Options implementation powering DTC personalization (engraving and custom wraps).
  • Serve as technical owner for Shopify configuration and broader connected app ecosystem.
  • Evaluate, onboard, and manage third-party apps, ensure integrations are stable, documented and aligned with business needs.
  • Execute DTC-side compliance items in coordination with legal counsel (Omar, internal; Ian at Sidley Austin, external).
  • Manage privacy policy updates and ADA / accessibility compliance on the DTC site.

Benefits

  • Competitive compensation including employee equity plan
  • Generous paid time off plan
  • 401k with company contribution after 6 months of employment
  • Medical/dental/vision insurance
  • Better Yourself Wellness credit & Better Your Community donation matching
  • Monthly Fitness Stipend
  • Summer Fridays
  • Paid Parental Leave
  • Generous discount on Fellow products
  • Best coffee anywhere
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