Digital Product Manager

Fellow•San Francisco, CA

1d•$145,000 - $165,000•Onsite

About The Position

Fellow is looking for a Digital Product Manager who is technically fluent and lives at the intersection of code, product thinking, and operational rigor. This person will own the technical development and product roadmap for our Shopify ecosystem- spanning our DTC site, wholesale portal, in-store POS, and connected app stack, while managing a co-development model with our agency partner. A successful candidate will possess a balance of technical fluency with commercial drive. This is a rare opportunity to shape the product leadership team at a company that is an exciting growth inflection point. Reporting to the Head of DTC & Growth Marketing, this person will serve as the connective tissue between the business and technology domains as you will write code (Cursor/GitHub PRs), manage sprints in Jira, triage and fix bugs, scope and ship new features and serve as the primary technical voice in vendor conversations. This is a lean, high-ownership role for someone who is equally comfortable in a codebase and product spec. As the company grows, there will likely be an opportunity to build a team.

Requirements

Minimum 5-7 years of Product Management/Front-End Web Development Experience
Meaningful hands-on experience with Shopify — theme development (Liquid), Shopify Admin, and the app ecosystem.
Experience working in an agile environment; proficiency with Jira or equivalent sprint management tools.
Comfort with Git-based workflows, PR reviews, and working within a co-dev model.
Strong product management instincts: ability to write specs, prioritize a backlog, and move features from idea to launch.
Excellent written communication skills — this role requires clear documentation and vendor correspondence.
Ability to manage multiple workstreams simultaneously without dropping balls.

Responsibilities

Own front-end development of the DTC Shopify site in a co-dev model with agency (agile/sprint structure in Jira).
Author and review PRs using Cursor; manage code quality and minimize tech debt.
Serve as the primary point of contact for the agency vendor relationship — scoping work, managing the partnership, and aligning on delivery.
Triage and resolve site bugs as they arise; manage the bug backlog from intake through resolution.
Own net-new feature development end-to-end: spec → build → QA → launch.
Lead front-end development of the Wholesale Shopify site
Manage the nuanced requirements unique to wholesale
Own product catalog data management for international third-party retailers: ensure accurate, timely product data is delivered as new products are launched.
Support the current Cloudlift Product Options implementation powering DTC personalization (engraving and custom wraps)
Serve as technical owner for Shopify configuration and broader connected app ecosystem
Evaluate, onboard, and manage third-party apps, ensure integrations are stable, documented and aligned with business needs.
Execute DTC-side compliance items in coordination with legal counsel (Omar, internal; Ian at Sidley Austin, external).
Manage privacy policy updates and ADA / accessibility compliance on the DTC site.