Digital Product Manager

Indigo Books & Music•Toronto, ON

About The Position

The Digital Product Manager (PM) owns the performance of customer-facing ecommerce products and is accountable for the outcomes they deliver: conversion, engagement, site performance, and accessibility. Working with cross-functional teams, they turn customer insights and business strategies into a prioritized roadmap, driving initiatives from discovery through launch and iteration, with success measured by customer and business impact.

Requirements

5+ years in product management, preferably in ecommerce, retail, or a digital-first company
Hands-on experience with a modern commerce platform, such as Shopify, is a strong asset
Partnering closely with UX/design teams and working within a design system
Strong analytical skills; uses data to drive decisions (Google Analytics, SQL, A/B testing)
Proven ability to define requirements, manage backlogs, and execute in Agile environments
Excellent communication and stakeholder management; able to influence and align teams
Technical acumen to collaborate with engineering (coding experience a plus, not required)
Experience with product management tools like JIRA and Confluence
Passion for ecommerce and customer experience, with a user-first mindset

Responsibilities

Analyze customer feedback, market trends, and data insights to identify and diagnose the right problems to solve
Anticipate customer needs and serve as the voice of the customer, advocating for frictionless experiences that drive conversion and engagement
Perform root-cause analysis on experience and performance issues to drive improvements
Stay current on ecommerce trends, the competitive landscape, and emerging technologies
Prioritize product features and requirements by balancing user needs, technical feasibility, and business impact
Make trade-offs transparent, grounding decisions in data and expected outcomes
Own the roadmap for customer-facing experiences (search/browse, product detail, navigation, content), aligned to business objectives and measurable outcomes
Seek out technology that creates high tech, high touch solutions for Indigo’s customers
Lead the product lifecycle from ideation to launch, working closely with UX/UI, engineering, and business partners
Write user stories and acceptance criteria and manage backlogs in an Agile environment
Collaborate with marketing, operations, and merchandising to ensure seamless execution
Define and track KPIs for product initiatives and report on outcomes achieved
Measure post-launch performance, gather feedback, and iterate to improve results
Ensure completion of team deliverables and adherence to budgets, as applicable
Lead through influence, aligning engineering, design, and business partners around shared outcomes without direct authority
Build trusted stakeholder relationships to unblock decisions and maintain momentum
Give authentic, constructive feedback to peers and partners, and invite it in return
Collaborate with others to drive flexible and iterative solutions, quickly and easily
Share technical knowledge, and actively learn from those more knowledgeable
Help others see the impact of their efforts and proactively engage other functions for input
Model Indigo’s beliefs and convey a positive image in everything you do
Celebrate diversity of thought and have an open mindset
Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
Embrace, champion and influence change through your team and/or the organization