Digital Product Manager Senior - PNC.com Digital Experience Strategy

PNC • Pittsburgh, PA

2d • $55,000 - $125,925 • Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Product Manager Sr. within PNC's MarTech and Digital Experience organization, you will be based in Pittsburgh PA, Cleveland OH or Birmingham AL.

This Digital Product Manager Sr. sits at the intersection of marketing, technology and customer experience and will develop impactful digital experiences that help shape the future of PNC.com—our enterprise digital storefront—by building scalable, customer-centric solutions that drive business growth and deepen client engagement.

Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
Completes analysis of digital experience trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. Supports business case development.
Makes effective recommendations for the development and design of new and existing digital experiences. Supports & manages the development, production, roll-out or promotion of digital experiences.
Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. As part of the first line of defense, supports risk management, compliance, and audit needs.
Supports business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

• High level of organization and attention to detail
• Strong communication and project management skills
• Analytical orientation to performance measurement
• Customer focus with the ability to identify and respond to diverse customer needs
• Ability to operate within matrixed organization with multiple stakeholders
• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• Digital marketing and design experience
• Familiarity using Adobe Experience Manager and the broader Adobe suite of products
• Experience managing cross functional projects
• Comfort analyzing data to make informed recommendations
• Agile Web Development
• Business Requirements Documentation (BRD)
• Data Visualization
• Digital User Experience
• Employee Engagement
• IT Architecture
• JavaScript
• Wireframing

Responsibilities

• Translate business objectives into digital journeys using our content management platform in Adobe Experience Manager to deliver measurable outcomes.
• Partner with product, marketing, development and design teams to align digital experiences with strategic goals.
• Apply design thinking, test-and-learn methodologies, and performance analytics to continuously improve PNC.com experiences.
• Leverage customer insights and market trends to inform experience enhancements.
• Facilitate intake and briefing processes to ensure clarity and alignment across stakeholders.
• Support creative development and content workflows using our Adobe suite of products.
• Monitor KPIs and business results for digital experiences and recommend optimizations that improve performance and customer satisfaction.
• Ensure site experiences meet operational requirements for business and campaign needs
• Execute customer-focused quality assessments and support compliance, risk management and audit needs.
• Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Completes analysis of digital experience trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. Supports business case development.
• Makes effective recommendations for the development and design of new and existing digital experiences. Supports & manages the development, production, roll-out or promotion of digital experiences.
• Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. As part of the first line of defense, supports risk management, compliance, and audit needs.
• Supports business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees