Digital Product Manager, LATAM (Temporary)

Shiseido•Miami, FL

9d•Onsite

About The Position

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences. Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world. At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life. The main objective of this role is to develop and lead each brand’s unique digital marketing strategy with a 360 degree perspective, contributing to the overarching marketing strategy per brand across LATAM. Through the creation and implementation of a short to mid-term strategy per brand (prioritizing brands and resources accordingly), this role will amplify and elevate our portfolio’s digital & PR initiatives across multiple consumer engagement touchpoints. This role will require an entrepreneurial mindset, a strong collaborative spirit, and a hands-on approach. It will cover all brands within the LATAM portfolio (Shiseido, NARS, Drunk Elephant, Dr Dennis Gross, Narciso Rodriguez, Issey Miyake, Tory Burch). All distributors in LATAM (not including the Shiseido Brazil Cosmetics affiliate).

Requirements

Bachelor’s Degree in marketing or equivalent
2-3 years of relevant work experience; working experience in related industry is highly desirable
Strong marketing acumen and analytical skills
Great inter-personal skills and team player with ability to work in a fast-paced environment across multiple brands / stakeholders
Entrepreneurial mindset
Proficient in both spoken and written English and Spanish
Effectively skilled in Microsoft Office

Responsibilities

Lead the 360 digital marketing strategy per brand
Establish a short to mid-term digital marketing roadmap per brand, aimed at elevating the consumer journey across multiple consumer touchpoints
Design digital strategies that encompass special brand activations, paid media, special PR & ePR, special influencer activations, trade & permanent visibility, & CRM
Drive digital marketing initiatives from creation to execution by collaborating with the Sr. E-Com Development Manager, brand marketing teams, commercial & distributor teams
Ensure synergies across digital 360 and all other marketing initiatives, to contribute to a comprehensive and strategic marketing plan
Function as the digital marketing expert on digital brand initiatives & competitive actions
Work with Shiseido Group’s digital resources, brand holders, retailers, and Shiseido LATAM stakeholders to explore, propose and implement digital tools across the digital space
Become an expert in the LATAM digital marketing space – sharing insights on digital trends, emerging brands, creative local initiatives, etc.
Partner with retailers and brand holders to evaluate investments on unique co-branding and co-investing opportunities
Propose and integrate new tools, such as shoppable media, shoppable live streaming, etc. into digital media campaigns to drive purchases
Lead the development of special digital projects for PR/ePR strategies per brand / per key launches
Tailor global PR strategies to prepare and optimize local PR initiatives across the portfolio
Act as each brand’s PR lead for special digital implementations, with both distributors and local agencies to establish appropriate KPIs, ensure adherence to local strategy, and enforce global brand guidelines
Leverage specific influencer PR activations across the funnel to drive brand objectives, with special focus on driving traffic to retailer.com and driving purchases
Act as liaison between brand holders and distributors to advocate for approvals on content creation, influencer seeding, paid partnerships, etc. in order to ensure brand alignment and timely approvals
Utilize internal tools and local agencies to manage digital asset formatting (PDP images, homepage banners, subtitle additions, etc.)