Digital Product Manager, Field & Customer Applications

Carlisle Construction Materials•Carlisle, PA

10d•Hybrid

About The Position

The Digital Product Manager, Field & Customer Applications is responsible for defining, developing, and scaling customer- and field-facing digital tools (e.g., Radius and future applications) that drive engagement, streamline workflows, and support revenue growth. This role combines product strategy, customer insight, and cross-functional leadership to deliver innovative digital solutions aligned with business and customer needs.

Requirements

Digital product management principles (roadmapping, lifecycle management, prioritization)
B2B customer journeys, particularly contractor or field-based workflows
Web and mobile application ecosystems and integrations
UX best practices and customer-centric design
Digital analytics and performance metrics
Marketing and sales processes and their connection to digital tools
Strong product thinking and prioritization skills
Ability to translate business needs into actionable product features
Excellent cross-functional collaboration and stakeholder management
Strong communication and influence skills without direct authority
Analytical and data-driven decision-making skills
Problem-solving and continuous improvement mindset
Define and execute a product roadmap aligned to business goals
Lead cross-functional teams to deliver digital product enhancements
Identify and validate new product opportunities and use cases
Analyze data and user behavior to drive product improvements
Manage competing priorities in a fast-paced, evolving environment
Lead through ambiguity and drive innovation
Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or related field
5-8 years of experience in digital product management or related roles
Experience working with digital platforms (web, mobile apps, or customer tools)
Experience working cross-functionally with sales, marketing, and technical teams
Experience using analytics to inform product decisions

Nice To Haves

7-10+ years of experience in digital product or innovation roles
Experience launching or scaling customer-facing digital tools or applications
Experience in B2B industries (construction, building materials, or similar)
Experience with DXP platforms (e.g., Optimizely), CRM systems, or eCommerce tools
Familiarity with Agile methodologies

Responsibilities

Own the product strategy and roadmap for field and customer applications, aligning business goals and customer needs
Identify and drive opportunities for revenue generation, customer engagement, and product adoption through digital tools
Lead concept development, validation, and launch of new digital capabilities, including pilots and MVPs
Analyze and improve customer and field workflows, identifying opportunities to reduce friction and increase efficiency
Partner with sales, marketing, technical, and product teams to ensure tools support real-world use cases and commercial objectives
Define and track product KPIs (adoption, engagement, retention, and business impact)
Leverage customer feedback, VOC, and behavioral data to inform product decisions and prioritization
Drive experimentation and continuous improvement, including A/B testing and iterative enhancements
Evaluate and manage third-party tools, platforms, and partnerships to enhance product capabilities
Collaborate with UX, IT, and other internal teams to deliver high-quality, user-centered solutions
Ensure alignment with broader DXP, data, and integration strategies
Other duties as assigned