Digital Product Content & Optimization Specialist

Vida Shoes International•New York, NY

1d•$68,000 - $85,000•Hybrid

About The Position

Vida Shoes International is seeking a Digital Product Content & Optimization Specialist to enhance their presence in the Amazon marketplace. The role focuses on creating an exceptional shopping experience, building brand loyalty, and driving sales through compelling storytelling, data-driven decisions, and inspiring visuals. The specialist will be responsible for product discovery, perception, and purchase, directly influencing sales growth, brand reputation, and customer trust.

Requirements

Proven experience managing Amazon Seller Central listings and creating A+ Content.
Strong understanding of Amazon SEO, keyword research, and ranking strategies.
Excellent attention to detail and ability to write clear, persuasive product copy.
A proactive, problem-solving mindset with the ability to work independently.

Nice To Haves

Opportunities to expand your skills into PPC campaigns, brand registry management, and marketplace expansion.

Responsibilities

Set up new product listings on Amazon Seller Central, ensuring accuracy, compliance, and brand consistency.
Build visually engaging and conversion-focused A+ Content pages, collaborating with the design team.
Conduct keyword research using tools like Helium 10, Jungle Scout, or MerchantWords to optimize titles, bullet points, and backend search terms.
Audit and update existing listings to improve SEO, click-through rates, and conversion rates.
Monitor listing performance metrics and make data-driven adjustments to maintain top rankings.
Troubleshoot and resolve listing issues, suppressed products, or policy compliance alerts.
Manage image library for all brands.
Manage catalog updates throughout the season.
Collaborate with internal and external partners to ensure all digital assets are available, current and accurate.