DIGITAL CONTENT SPECIALIST

Custom Truck One Source • Kansas City, MO

12h

About The Position

Custom Truck One Source and its manufacturing arm Load King are looking for an experienced leader to oversee its social media and digital content strategy. The Digital Content Specialist brings a mix of marketing, communications and business understanding to promote our brands through compelling content that drives lead acquisition, engagement and brand awareness within our end user segments.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related degree
• 5+ years of experience in marketing, creative strategy, content development
• Strong experience in all social media channels.
• Strong understanding of SEO's impact on content strategy
• Experience with marketing and content automation tools like HubSpot, Pardot, Marketo, etc.
• Strategic minded with strong analytical and project management skills
• Exceptional demonstrated writing and communications skills
• Have led collaborative projects from ideation through planning and execution
• Solid understanding of inbound marketing strategies

Nice To Haves

• Experience with Salesforce a plus, but not required
• Experience working in the construction or manufacturing industry a plus, but not required

Responsibilities

• Own social media strategy, content development, and application for the Custom Truck One Source and Load King brands.
• Create and maintain a social media strategy plan that aligns with the overall content marketing strategy and goals.
• Coordinate photography and visuals for social content.
• Respond to comments and inquiries, as appropriate; and monitor for awareness and engagement opportunities.
• Own content development for digital channels, including blog posts and other web content, as needed. This includes content creation in house or through contracted content writing services.
• Oversee digital content strategy to ensure that it is aligned with sales and rental priorities to drive lead acquisition, engagement and brand awareness.
• Own product visualization tools, such as Matterport to provide digital tour experience for all digital channels.
• Collaborate with product managers in developing social media and digital content marketing plans, analyzing results and identifying new opportunities.
• Ensure internal and external communication efforts are aligned with long-term growth goals.
• Expand content inventory to deliver steady flow of meaningful content across channels (digital, social media, email, events, etc.) for dynamic consumer segments.
• Develop metrics and KPIs for all content to test, measure and analyze reach, engagement and effectiveness in order to optimize and identify future content opportunities.
• Develop amplification strategies, including cadence and channels, for key initiatives and/or product launches.
• Act as a brand ambassador for our employee experience, making sure internal and partner communications are relevant and timely.
• Produce fresh, innovative work that translates complex ideas into compelling content and campaigns.
• Analyze market trends, consumer need and the competitive landscape.
• Ensure all content aligns with Custom Truck One Source and Load King values, purpose and brands.
• Manage external contractors including copywriters, designers, and videographers, as needed.

Benefits

• 401(k) with Employer Match
• Competitive Health Care
• Dental, Vision, and Life Insurance
• Paid Vacation, Sick and Holidays
• STD/ LTD
• Partner Discounts
• Investment in Employee Development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level