Digital Content Specialist

H2M Careers • Melville, NY

6d • $75,000 - $84,500 • Onsite

About The Position

H2M architects + engineers is seeking a Digital Content Specialist to join their Corporate Communications team in Melville, NY. This role reports to the Marketing Manager - Communications and will collaborate with the Marketing Team. The specialist will lead the company's social media presence and digital content across their website and platforms, developing campaigns, managing content, coordinating website updates, and ensuring the online presence is fresh, engaging, and aligned with the brand. This position involves working closely with Communications Specialists, the Multimedia team, an SEO consultant, and the Director of Marketing to maintain a dynamic digital footprint. The ideal candidate is creative, digitally savvy, thrives on ownership, brings new ideas, and is a self-starter.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field
• 5–7 years of experience in social media management, digital content, or a related role
• Proven experience managing social media platforms professionally across multiple channels
• Experience with social media management tools (Hootsuite experience strongly preferred)
• Strong writing and editing skills with the ability to adapt content for different platforms and audiences
• Ability to translate technical or complex information into clear, accessible, and engaging content
• Solid understanding of SEO principles and how to incorporate keywords naturally into digital content
• Highly organized with strong project management skills and ability to manage multiple priorities simultaneously
• Self-starter who takes initiative, brings ideas forward, and doesn’t wait to be told what to do
• Meticulous attention to detail and commitment to accuracy and quality
• Collaborative team player who works well across departments and with diverse stakeholders

Nice To Haves

• Experience in professional services, A/E/C industry, or B2B environment
• Familiarity with WordPress or similar content management systems
• Experience developing social media campaigns from concept to execution
• Knowledge of social media analytics and performance reporting
• Graphic design skills or familiarity with Canva or similar tools
• Experience with web analytics tools such as Google Analytics

Responsibilities

• Develop digital content strategies aligned with short-term and long-term marketing goals in collaboration with the Director of Marketing and Communications Manager.
• Develop and maintain a social media content calendar aligned with business priorities, firm initiatives, and market activity.
• Research industry trends and competitor activity to ensure content stays relevant, timely, and competitive.
• Stay current on digital media trends, platform updates, and best practices to keep content strategy fresh and competitive.
• Bring forward creative ideas for improving website engagement, digital storytelling, and social media performance.
• Own and manage the company's social media presence across all platforms using Hootsuite.
• Develop creative campaigns, identify trends, and bring forward proactive ideas that elevate the brand.
• Monitor and respond to audience engagement across social media platforms in a timely and professional manner.
• Collaborate with Communications Specialists to source content, stories, and project highlights for social media and digital platforms.
• Attend firm events such as groundbreakings, ribbon cuttings and other milestones to capture photo and video content for social media and digital platforms, coordinating with the Multimedia team for postproduction.
• Write and edit compelling digital content including social media posts, website pages, project case studies, service descriptions, and other online resources.
• Transform technical information into accessible, engaging content for target audiences including clients, potential clients, partners, and agencies.
• Create, publish, and manage engaging content across social media, the website, and other digital platforms ensuring consistency in brand voice, style, and tone.
• Support creation of multimedia content including text, imagery, and video assets for digital platforms.
• Coordinate with the Multimedia team on implementation of content changes in WordPress and ensure updates go live accurately and on time.
• Serve as the point person for coordinating website content updates across the 500+ page site.
• Schedule, prioritize, and track updates in collaboration with the Director of Marketing, Communications Specialists, and Multimedia team.
• QA all website content before and after updates go live.
• Conduct regular reviews of website content to identify outdated or underperforming pages and coordinate updates accordingly.
• Work with the SEO consultant to ensure all digital content incorporates keyword strategy and SEO best practices to maximize reach and search visibility.
• Monitor and analyze web traffic, social media metrics, and content performance, identifying best practices and providing recommendations for improvement.

Benefits

• Healthcare and wellness benefits
• 401(k) retirement savings with up to 6% employer matching contributions with 100% vesting schedule
• Annual and spot bonus performance programs
• Flexibility and paid time off
• Tuition assistance for continuing education & professional licensure
• Student loan debt repayment program
• Technology allowance
• Excellent professional development programs that are custom designed for employees at all levels
• Employee Resource Groups, such as Diversity and Inclusion, Sustainability, Women’s Initiative and Young Professionals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level