Digital Producer
About The Position
The Digital Producer will produce and distribute content elements across several media platforms daily, including creating/editing original content beyond that which is produced for on-air. Able to have a flexible schedule is a must, as nights and weekends may be assigned schedules. Develops and leads winning strategy for station content. Expert understanding of Facebook, X, and other social media platforms. Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines. Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television. Determines a story's emphasis, length, and format, and organizes material accordingly. Research and analyze background information related to news stories in order to be able to provide complete and accurate information. Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions. Pitches on-brand local and trending stories during morning meetings. Checks reference materials such as books, news files or public records to obtain relevant facts. Ensures that all content meets company standards for journalistic integrity and production quality. Builds and calendars digital campaigns to promote local shows and specials. Writes stories for the web and other digital platforms. Finds new ways to use Social Media and our website to engage with viewers. Performs other duties as assigned, including possible nights and weekends.
Requirements
- Degree in journalism
- Daily newspaper or news site experience required
- Live, working web samples and/or print pages preferred
- Proficiency in Associated Press style
- Maintain positive work environment through active team participation and cooperation with co-workers in all departments
- Respond positively to feedback
Nice To Haves
- Adobe Photoshop
- Adobe Premiere
- Basic HTML preferred
- CSS, Flash and other relevant technology skills is a plus
Responsibilities
- Produce and distribute content elements across several media platforms daily
- Create/edit original content beyond that which is produced for on-air
- Develop and lead winning strategy for station content
- Use Social Media and Website to build and reinforce brand recognition and drive viewers to television
- Determine a story's emphasis, length, and format, and organize material accordingly
- Research and analyze background information related to news stories
- Gather information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
- Pitch on-brand local and trending stories during morning meetings
- Check reference materials such as books, news files or public records to obtain relevant facts
- Ensure that all content meets company standards for journalistic integrity and production quality
- Build and calendar digital campaigns to promote local shows and specials
- Write stories for the web and other digital platforms
- Find new ways to use Social Media and our website to engage with viewers
- Perform other duties as assigned, including possible nights and weekends
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
