Digital Producer

Universities of Wisconsin • Madison, WI

3d • Onsite

About The Position

The Brand Marketing team at Wisconsin Athletics is seeking a dynamic and creative Digital Producer to lead content creation and storytelling in a fast-paced, collaborative environment. This role plays a key part in showcasing the experiences of UW student-athletes while supporting the department's mission to engage, inspire, and unite through sport.

Requirements

• Minimum 3-years' experience successfully working in a creative production environment
• Minimum 3-years' experience in developing creative social content that has driven engagement and results
• Proficient knowledge of video editing/production and videography
• Demonstrated experience creating platform specific video content
• Basic understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn) and their communities work, including emerging platforms
• Ability to meet deadlines in a fast-paced, dynamic environment
• Proven ability to collaborate with other content creators and stakeholders
• Creative and strategic in nature with the ability to think outside the box and articulate "big ideas"

Nice To Haves

• Experience in sports industry, ideally in college athletics
• Experience with motion graphics creation

Responsibilities

• Conceptualize, shoot, edit, and produce engaging short- and long-form video content for Wisconsin Athletics' digital platforms
• Create content that supports social media, marketing, recruiting, ticketing, and development efforts
• Capture live events and produce timely content for social media
• Collaborate with internal teams to ensure consistent brand voice and visual identity
• Contribute to various video projects across departments
• Support the development of content strategy and campaign planning
• Produce videoboard content to enhance the in-venue gameday experience
• Stay current with trends in digital media, social platforms, and fan engagement strategies
• Facilitates and secures resources for digital content creation workflow within a work unit or project and collaborates with other teams on both long-term and short-term multimedia projects
• Serves as a liaison to internal and external stakeholders to promote strategy and establish partnerships
• Participates in the development and conceptualization of strategies for one or many identified digital platforms
• Trains staff on digital concepts, strategies, and techniques
• Writes, edits, publishes, and integrates content on digital platforms that engages with audiences, including interviewing sources, researching topics, and assembling relevant multimedia elements
• Develops and maintains reports of content metrics and informs identified stakeholders of changes and needs

Benefits

• Generous vacation, holidays, and paid time off
• Competitive insurances and savings accounts
• Retirement benefits
• Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level