Digital Producer, TODAY Digital

NBCUniversal•New York, NY

1d•Hybrid

About The Position

The 4th Hour of TODAY is looking for a Digital Producer to lead digital content for Jenna Bush Hager and Sheinelle Jones across social, digital, and TODAY.com. This role is fully embedded with the show and talent, requiring someone who is confident working directly with on-air personalities and celebrity guests in fast-paced, high-visibility environments. They will partner closely with broadcast producers, bookers, and our digital teams to ensure every segment and guest has a strong, strategic digital extension. This producer will own the end-to-end execution of content - from ideation through publishing - while driving social franchise development, real-time coverage, video extensions, and editorial output for TODAY.com. This position is represented by the News Guild – NY CWA.

Requirements

4+ years of experience in digital production, editing, or multi-platform content in a newsroom, studio, or entertainment environment
Bachelor's degree or equivalent professional experience
Proven experience working directly with on-air talent and/or celebrity guests, with strong judgment and professionalism in high-profile settings
Strong video editing skills (Premiere preferred) with the ability to execute quickly and at a high level
Deep understanding of social platforms, formats, and audience behavior
Strong writing skills across social and editorial
Experience working in-studio and in real time, with tight turnarounds
Strong organizational skills and ability to manage multiple workflows simultaneously

Nice To Haves

Experience building and scaling social franchises or repeatable formats
Experience producing and/or pitching original video series
Background in morning TV, lifestyle, or entertainment content
Experience with digital editorial packaging
Basic shooting skills (iPhone/DSLR) and light motion graphics

Responsibilities

Lead real-time digital coverage of the 4th Hour -- clipping, editing, and publishing high-impact moments as they happen
Own talent coverage, regularly shadowing Jenna & Sheinelle (in-studio, backstage, pre/post-show) to identify and capture social-first content
Work closely with broadcast producers and booking teams to plan ahead for segments and maximize celebrity guest appearance across platforms
Concept, build, and lead social franchises (recurring formats, games, interview styles, audience callouts) featuring on-air talent and guests
Turn each segment and guest into multiple pieces of content (social clips, backstage, quick-turn formats, extended interviews)
Produce original digital content - from social to video and today.com articles - with talent and celebrity guests, both in-studio and around 30 Rock
Collaborate with our original video team to produce Jenna & Sheinelle-related video content
Act as a key bridge between broadcast and digital
Collaborate with today.com on editorial content tied to the 4th Hour, including pitching and helping produce and package TODAY.com stories, recaps, and guest-driven content
Ensure consistency across broadcast segments, social coverage, and site storytelling
Lead end-to-end execution: scripting, editing, writing, publishing, and optimizing content
Oversee on-site and in-studio digital activations, including audience callouts and interactive segments
Use performance data to iterate on formats and franchises, scaling what works
Manage multiple priorities in a fast-paced, live production environment