Digital PR Manager

Siege Media•Chicago, IL

3d•$80,000 - $85,000•Remote

About The Position

Siege Media is a full-service GEO agency specializing in SEO, content marketing, digital PR, analytics and affiliate marketing. We help some of the world's most recognized brands grow visibility across traditional search and AI-driven discovery. We’re looking for a talented Digital PR Manager to help us deliver great content to our world-class clients. Siege Media values diversity. We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know. The Digital PR Manager is the primary Digital PR point of contact for 4-6 assigned clients, accountable for developing campaigns that earn media coverage, backlinks, and brand visibility. You'll oversee the full campaign lifecycle — from understanding client goals and developing strategy through launch, promotion, reporting, and optimization — working closely with Data Journalists and PR Specialists to make sure campaigns are strategically sound, efficiently executed, and positioned to earn meaningful media attention. This is both a strategic and operational leadership role. You'll balance client management, campaign strategy, media promotion, and team coordination to drive strong DPR outcomes, and you're responsible for growing and retaining both the people and the accounts you manage.

Requirements

5+ years of PR experience in an agency environment
Proven experience managing client relationships and being the primary point of contact for accounts
Experience developing campaign strategy and roadmaps, including proprietary data, reactive PR, and linkable assets
Experience leading and mentoring a PR team
Experience using project management and team collaboration platforms like Google Workspace, Slack, Zoom, and/or Productive
Strong written and verbal communication skills for client-facing presentations and difficult conversations
Track record of hitting performance KPIs such as media placements, LLM mentions, backlinks, and on-time campaign delivery
Ability to set priorities, meet deadlines, and work independently

Nice To Haves

Experience working with clients in the fintech, SaaS, and/or ecommerce industries
Familiarity with media relationship-building and pitch strategy
Experience with performance reporting tools and client dashboards
Bachelor’s degree in marketing, public relations, journalism, or a related field
Experience working and collaborating in a 100% remote setting with teammates and clients across multiple time zones

Responsibilities

Own the Digital PR relationship for 4-6 assigned clients
Lead DPR conversations, set expectations, communicate campaign progress and performance, navigate challenges, and identify opportunities to improve the engagement
Be accountable for client satisfaction, retention, and the overall quality of the DPR experience
Lead strategy for assigned clients, including developing campaign roadmaps, identifying timely news opportunities, evaluating campaign ideas, and determining the right mix of proprietary data, reactive PR, linkable assets, and other promotion levers
Ensure campaigns align with client objectives, news cycles, and media demand
Oversee the end-to-end campaign lifecycle across assigned accounts, ensuring campaigns are properly scoped, scheduled, launched, and promoted on time
Proactively identify blockers, manage competing priorities, and coordinate with internal stakeholders to keep work moving
Provide direction and support to a team of 2-3 Data Journalists and PR Specialists working on assigned accounts
Delegate effectively, provide actionable feedback, and develop team members' strategic and executional capabilities
Monitor campaign and account performance against DPR KPIs, such media mentions, mentions per campaign, open rates, on-time launches, and client satisfaction
Use performance data to identify optimization opportunities and communicate meaningful results and recommendations to clients
Lead client-facing Digital PR communications, including campaign presentations, deliverable reviews, performance updates, and difficult conversations
Build trust with clients by communicating proactively, clearly, and confidently