Digital Performance Manager

LMCU • Glenwood, MN

7d • Hybrid

About The Position

The role of the Digital Performance Manager is to be data-driven to lead audience segmentation, lookalike audience development, SEO research, and full-funnel performance optimization across paid and owned channels. This role owns GTM tracking, campaign measurement, CRM lifecycle/data alignment, and performance insights that drive growth, efficiency, and customer LTV.

Requirements

• 5-7 years+ in digital marketing, performance marketing, growth, or marketing analytics.
• Bachelor's degree in Digital Marketing, Marketing, Advertising, Communication Sciences, Business Administration.
• Hands-on experience with SEO research tools (e.g., SEMrush, Ahrefs, Google Search Console), including keyword analysis, competitive research, and on-page/off-page SEO principles.
• Proficiency in GTM, GA4, and paid media platforms (Google Ads, Meta, LinkedIn).
• Strong understanding of audience segmentation, lookalike modeling, and full-funnel optimization.
• Experience with CRM platforms and marketing automation.
• Strong analytical and reporting skills (SQL or advanced Excel preferred).

Nice To Haves

• Hubspot Certifications, Meta Certified Digital Marketing Associate, Google Analytics Certification (GA4) and Google Ads Measurement Certification are a plus.

Responsibilities

• Audience Strategy, Segmentation & SEO Research: Build and maintain robust audience segmentation frameworks across demographic, behavioral, firmographic, and intent-based factors.
• Develop and optimize lookalike audiences across major platforms (Meta, Google, LinkedIn, programmatic).
• Conduct ongoing SEO research, including keyword discovery, competitive landscape analysis, search intent mapping, and content opportunity identification.
• Partner with content and web teams to ensure SEO insights influence landing pages, metadata, messaging, and funnel strategy.
• Monitor audience quality, suppression lists, and overlap across CRM and ad platforms.
• Campaign Planning & Execution: Translate segmentation and search insights into channel-specific campaign strategies across paid search, paid social, programmatic, email, and onsite experiences.
• Leverage SEO keyword and query data to inform creative briefs, messaging frameworks, and funnel design.
• Enforce clean data structures through naming conventions, UTM governance, and tracking frameworks.
• Measurement, GTM Tracking & Reporting: Build and maintain full-funnel performance reporting (impressions → clicks → engagement → leads → pipeline → revenue).
• Own Google Tag Manager implementation, event schema, conversion tracking, and QA.
• Use search performance data (organic + paid) to develop cross-channel attribution insights and recommendations.
• Create dashboards in Looker/Tableau/Power BI to surface KPIs, pacing, ROI/ROAS, LTV, and cohort performance.
• Develop data-driven hypotheses and run A/B and multivariate tests.
• CRM Lifecycle & Data Management: Partner with CRM/Marketing Ops to design lifecycle journeys (acquisition → onboarding → activation → retention → win-back).
• Ensure CRM-to-ads data syncing supports segmentation, suppression, and retargeting with high accuracy.
• Maintain data quality and compliance across email, advertising, and web systems.
• Cross-Functional Collaboration: Partner with content, SEO, and web teams on search-informed content creation and optimization.
• Collaborate with our marketing managers across different business units on funnel definitions, audience insights, and conversion improvements.
• Work with product owners and web teams to implement onsite personalization rooted in search intent and behavioral data.
• Adhere to and champion our core values of curious minds, collaborative hearts, and continuous excellence.

Benefits

• All Employees: weekly pay and retirement savings options.
• Full Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees