Digital Performance Analyst

HomeServe USA • Norwalk, CT

2d • Onsite

About The Position

We are seeking a Digital Performance Analyst with strong expertise in
Direct-to-Consumer (DTC) analytics to measure and analyze the performance of the
end-to-end digital customer journey across acquisition, conversion, and
self-service experiences.

This role sits within the Digital Operations team and reports to the Director of
Digital Customer Experience. The analyst will play a critical role in enabling
data-driven decision-making by developing scalable measurement frameworks,
ensuring data accuracy, and delivering actionable insights that improve
marketing performance and ecommerce outcomes.

The ideal candidate brings a strong foundation in digital marketing analytics
(SEO, SEM, paid media, social, and other DTC channels), hands-on experience with
tagging and data layer architecture, and the ability to translate complex data
into clear business recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, Data Analytics, or a related field
• 5-7 years of experience in digital analytics, preferably in DTC, ecommerce, or agency environments
• Strong proficiency in analytics platforms, including Google Analytics 4 (GA4) and Google Tag Manager, including event tracking, data layer mapping, and debugging
• Experience building dashboards using tools such as Looker Studio, Power BI, or Tableau
• Strong understanding of digital marketing channels, attribution methodologies, and conversion tracking
• Experience working with data layers, custom JavaScript variables, and diagnosing tracking issues
• Ability to collaborate effectively with developers on tagging and implementation requirements
• Familiarity with CRM, CMS, ecommerce, and marketing technology ecosystems
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Excellent communication skills, with the ability to present complex findings to both technical and non-technical audiences
• High attention to detail and commitment to data accuracy and governance
• Proactive, curious, and continuously learning in a fast-evolving digital landscape
• Strong work ethic and willingness to take ownership
• Ability to work independently

Responsibilities

• Develop and maintain digital performance dashboards using GA4, GTM, Salesforce Marketing Cloud, and related platforms (e.g., Heap, VWO) to track traffic, funnel performance, conversion, marketing effectiveness, and digital adoption
• Analyze cross-channel marketing performance to identify trends, anomalies, and optimization opportunities
• Deliver actionable insights that support daily, weekly, and monthly decision-making across marketing and ecommerce teams
• Analyze end-to-end customer journeys to identify drop-off points and friction across key flows (e.g., category, plan selection, checkout, My Account)
• Segment performance by device, channel, product, and customer type to uncover actionable insights
• Manage and validate tag implementation across web properties using Google Tag Manager, ensuring accurate and consistent data collection
• Partner with developers to define, document, and maintain data layer architecture
• Diagnose and resolve issues related to tag firing, tracking gaps, and hardcoded site elements impacting data quality
• Conduct regular audits to ensure clean, reliable, and scalable measurement frameworks
• Support A/B and multivariate testing by ensuring proper tracking, validating data integrity, and analyzing results
• Provide clear reporting and recommendations to inform optimization strategies
• Automate reporting as possible to increase efficiency
• Collaborate with Marketing, Product and Engineering, teams to define KPIs and tracking requirements aligned with DTC growth goals
• Present data-driven insights and recommendations to stakeholders, including senior leadership
• Support ROI analysis and attribution modeling across marketing channels
• Automate and streamline reporting processes to improve efficiency and scalability
• Enable integration of call conversion data and offline signals into digital reporting to improve channel attribution and media optimization
• Stay current on evolving analytics technologies, privacy standards, and industry best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level