Digital Out-of-Home (DOOH) Business Development Manager

LG Electronics • Englewood Cliffs, NJ

40d • $115,000 - $150,000

About The Position

LG Electronics is seeking a strategic and commercially driven professional to lead the development, commercialization, and scaling of Digital Out-of-Home (DOOH) media networks. This role is responsible for identifying, evaluating, and securing partnerships that drive sustainable advertising revenue growth across venue-based and retail media ecosystems.
The ideal candidate will bring expertise in business development, strategic partnerships, media monetization, and commercial deal structuring. This position will work closely with internal and external stakeholders to evaluate market opportunities, develop business cases, execute partnership agreements, and drive ongoing performance across a growing network portfolio.

Requirements

• 8+ years of experience in business development, strategic partnerships, advertising technology, media, retail media networks, Digital Out-of-Home (DOOH), or related industries.
• Demonstrated success developing, negotiating, and executing complex strategic partnerships that drive measurable business growth.
• Strong commercial and financial acumen, including experience evaluating investment opportunities, developing business cases, and assessing partnership economics.
• Proven ability to manage cross-functional initiatives involving Legal, Finance, Product, Operations, and Commercial stakeholders.
• Experience managing opportunities from market identification through commercialization and ongoing revenue optimization.
• Excellent communication, negotiation, relationship management, and executive presentation skills.
• Strong analytical skills with experience in forecasting, pipeline management, revenue performance analysis, and strategic planning.
• Ability to influence decision-making and build consensus across internal and external stakeholder groups.
• Bachelor's degree in Business, Marketing, Media, Communications, or a related field, or an equivalent combination of education and relevant professional experience.

Nice To Haves

• Experience within Retail Media Networks (RMN), programmatic advertising, media operations, or asset-based media monetization models is highly preferred.
• Experience launching or scaling DOOH, retail media, or venue-based media networks.
• Familiarity with advertising technology ecosystems, programmatic media platforms, and media monetization models.
• Experience working with large-scale strategic partnerships and multi-million-dollar commercial agreements.
• MBA or advanced business degree preferred.

Responsibilities

• Identify, develop, and manage strategic partnerships with media owners, venue operators, retail media networks, network operators, and other ecosystem partners.
• Structure and negotiate commercial agreements, partnership frameworks, and investment opportunities that support business growth objectives.
• Evaluate network deployment opportunities and business expansion initiatives through financial analysis, market assessment, and feasibility studies.
• Develop business cases and monetization strategies that support long-term revenue generation and scalable growth.
• Monitor partnership performance, revenue delivery, and operational effectiveness to ensure business objectives are achieved.
• Collaborate with Legal, Finance, Product, Operations, and Commercial teams throughout the opportunity lifecycle, from sourcing through commercialization and ongoing management.
• Lead governance processes related to partnership execution, contract management, financial coordination, and stakeholder alignment.
• Maintain and manage opportunity pipelines, forecasting processes, prioritization frameworks, and risk assessments.
• Support strategic planning initiatives and identify opportunities to expand LG's presence within the evolving DOOH and retail media landscape.
• Present recommendations and business updates to senior leadership and key stakeholders.

Benefits

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life.
• Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior