Digital Operations Manager

Frank Residences•San Francisco, CA

1d•$147,000 - $163,000•Onsite

About The Position

The Digital Operations Manager (DOM) is responsible for managing and optimizing the organization's digital marketing platforms, website, email communications, marketing analytics, and digital campaigns. This role plays a critical part in supporting audience engagement, fundraising initiatives, occupancy growth, and organizational communications through data-driven digital strategies. The ideal candidate is a highly organized, tech-savvy marketing professional who thrives in a fast-paced, collaborative environment. This individual combines strong technical expertise with project management, content development, and analytical skills while successfully managing multiple priorities and delivering high-quality digital experiences.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or an equivalent combination of education and experience.
Minimum of five years of experience in digital marketing, digital operations, marketing technology, or a related field.
Demonstrated experience managing digital marketing platforms, email marketing automation, CRM systems, website content management systems (CMS), fundraising platforms, and event registration tools.
Experience with WordPress, Google Analytics (GA4), SharePoint, or similar CMS platforms.
Strong analytical skills with the ability to interpret performance data and develop actionable recommendations.
Excellent project management, organizational, and time management skills with the ability to manage multiple priorities and deadlines.
Strong written, verbal, and interpersonal communication skills.
Ability to work independently while collaborating effectively with cross-functional teams and external vendors.

Nice To Haves

Experience with HTML/CSS, marketing automation platforms, Salesforce, Adobe Creative Suite, Canva, or related digital marketing tools is preferred.
Experience working within nonprofit, healthcare, senior living, mission-driven, or Jewish community organizations is preferred.

Responsibilities

Develop, execute, and optimize email marketing campaigns, including audience segmentation, list management, automation, scheduling, deployment, and performance analysis.
Build and maintain automated email journeys and nurture campaigns to support marketing, fundraising, and engagement initiatives.
Monitor email deliverability, maintain database hygiene, and ensure compliance with CAN-SPAM and applicable regulations.
Collaborate with CRM and data stakeholders to maintain accurate audience segmentation and campaign targeting.
Manage day-to-day updates and maintenance of the organization's WordPress website, ensuring content is accurate, current, and aligned with organizational priorities.
Create and maintain website pages, landing pages, online forms, and event registration pages while following accessibility and user experience best practices.
Conduct regular website content audits and coordinate updates with internal stakeholders.
Monitor and analyze website, email, social media, fundraising, and digital marketing performance using analytics platforms and reporting tools.
Develop dashboards, reports, and performance summaries to measure campaign effectiveness and support strategic decision-making.
Translate digital analytics into actionable recommendations that improve audience engagement, fundraising, occupancy growth, and marketing performance.
Track and report on social media metrics, including engagement, impressions, click-through rates, audience growth, and conversions.
Develop, edit, proofread, and publish digital content across websites, email campaigns, intranet, blogs, social media, and other digital communication channels.
Ensure all digital content aligns with organizational branding, messaging, and communication standards.
Coordinate digital marketing projects with cross-functional departments including Development, Clinical Services, Operations, Facilities, Dining Services, and Events.
Serve as the primary liaison with external website and intranet development partners, managing project timelines, priorities, and deliverables.
Support ongoing marketing initiatives.