Digital & Off-Premise Experience & Performance Manager

Edible Arrangements, LLC • Atlanta, GA

10d • Onsite

About The Position

The Off-Premise Experience and Performance Manager will work cross-functionally in the strategizing, planning, developing, and executing growth strategies for Edible through the management and optimization of existing and new Off-Premise / Third-Party (3P) channels (i.e. UberEats, DoorDash, ezCater, Grubhub, etc.). This role reports to the Senior Off-Premise Experience and Performance Manager within the eCommerce department and supports the daily execution and management of Edible Brands’ third-party delivery channels. Responsibilities center on process support, vendor coordination, and operational follow-up to ensure consistent performance and reliability across the franchise system. The ability to create processes and best practices from the ground-up, exceptional relationship management skills, and competitive drive will be an asset to this growing area of the organization.

Requirements

• Hands-on experience growing eCommerce brands via third-party digital channels including, but not limited to UberEats, DoorDash, GrubHub, etc.
• Demonstrated experience spearheading initiatives, presenting to senior leadership, and collaborating with cross-functional teams to achieve organizational goals.
• Expertise in setting, monitoring, and achieving key performance indicators (KPIs) related to third-party relationships, with a focus on continuous improvement.
• Can demonstrate the understanding of financial principles to present new revenue opportunities and ensure profitability of third-party channels.
• Collaboration skills with cross-functional teams (Operations, Marketing, Customer Care) in sharing updates, assisting with system-wide changes or promotions, and ensuring smooth information flow.

Nice To Haves

• Strong operational perspective on how to drive digital revenue and manage growth through a robust partner ecosystem
• Outstanding relationship-building skills and client-centered approach to partnership development
• Ability to develop and implement comprehensive strategies for optimizing third-party relationships, with a focus on long-term growth and profitability.
• Proficiency in negotiating agreements with third-party delivery and marketplace partners, ensuring beneficial terms and conditions for all stakeholders.
• Strong analytical capabilities to monitor performance metrics, interpret data, and identify opportunities for optimization and growth.
• Demonstrated understanding of customer needs and preferences, ensuring third-party offerings align with brand values and customer expectations and using creative thinking to drive the optimization of third-party menus, pricing strategies, promotional strategies, and profile merchandising.
• Exceptional sales acumen with a desire to be the champion for our partners internally, while ensuring Edible’s growth initiatives are met
• Flexibility to adapt to changing market conditions and partner requirements, ensuring ongoing relevance and competitiveness of third-party offerings.

Responsibilities

• Develop and execute the end-to-end off-premise strategy for 700+ franchise locations spanning multiple brands within the portfolio, including, but not limited to, the Edible Arrangements and Roti locations.
• Support existing and new 3P (third-party) delivery partner relationships, communication, and optimization strategies across a multi-brand portfolio. Examples include Uber Eats, DoorDash, Grubhub, and ezCater.
• Liaison with Operations leads to ensuring highest reliability metrics for all off-premise third-party partners.
• Collaborate with Innovation, Operations & Marketing teams to lead the optimization of 3P menus, pricing strategy, promotion strategy and profile merchandising.
• Own KPIs for third-party relationships, presenting to senior leadership and spearheading recommendations and execution of optimizations to improve performance.
• Providing weekly and monthly performance reporting, showcasing successful optimizations results and continued strategies for growth in off-premise third party sales.
• Partner with eCommerce and Marketing leads to incorporate off-premise promotional opportunities into over-arching brand calendar.
• Present eCommerce and Off Premise leadership with new revenue channel opportunities, product offerings, platform opportunities, and integration opportunities.
• Work collaboratively with partners in Operations to ensure new channel offerings that will be fulfilled by franchisees stores have been clearly communicated to the franchise system, setting all parties up for success.

Benefits

• Onsite work environment fostering collaboration and relationship building with peers, cross-functional partners and leadership.
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication.
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more.
• Paid time off, including sick days & holidays to support work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed