Digital Merchant

Cole Haan•New York, NY

8d•$80,000 - $100,000

About The Position

The Digital Merchant is responsible for ensuring Cole Haan’s global digital commerce sites are world class shopping experiences based on winning assortment presentation, shop-ability that is second-to-none, and compelling merchandise content storytelling. The Digital Merchant is a key role on the Digital Commerce team, which is part of our growing Digital organization.

Requirements

2-4 years experience in digital and/or omnichannel retail merchandising, footwear experience preferred
Bachelor’s degree required
Exceptional relationship management experience
Must be extremely detail-oriented and have a hands-on approach
Demonstrated team leadership skills
Capable of building strong cross-functional relationships across the company
Demonstrated success influencing across interdependent functions
Ability to thrive in a multi-tasked, fast-paced environment with frequently changing priorities
Highly proficient in Microsoft Office
Experience with ecommerce platforms and merchandising/CMS tools (e.g., Shopify, Bloomreach or similar tools)
Able to function in a highly collaborative, fast-paced, and deadline-driven environment
Must demonstrate a solid understanding of fashion trends and provide input to design relative to Wholesale channel needs while also maintaining focus on the financial targets of the Cole Haan wholesale and retail financial targets
Strong communication skills, both written and oral; ability to communicate analytical conclusions with leadership effectively

Responsibilities

Assures product storytelling differentiates the Cole Haan brand and drives online conversion at ColeHaan.com
Partners with merchandise buying and planning teams to ensure product flow and assortment availability
Build, maintain, and optimize product assortment and category pages on the ecommerce site, ensuring accurate, compelling, and on-brand presentation
Manage product placement and sort order to maximize product discoverability
Owns onsite search relevancy and filtering optimizations
Executes site taxonomy and product shopping categories to drive product browsing and add-to-cart behaviors
Manage and main content across the site and linking strategies for all relevant on site and media content
Reads and interprets business trends, analytics and testing results to implement change and optimization related to sales and purchase behaviors
Applies continuous improvement related to product sorting and advanced methods to connect visitors to product in their purchase journeys
Identifies opportunities for product creation teams based on eCommerce consumer behavior and voice-of-consumer feedback