Digital Merchandising Specialist

Clickstop•Urbana, IL

5d•Hybrid

About The Position

Join Clickstop’s Marketing Team as an eCommerce Merchandising Specialist and help us continue growing our brands! This role focuses on the Fasteners Plus brand, offering significant opportunities for career growth through autonomy and an entrepreneurial mindset. The specialist will align with Clickstop’s Core Values, execute keyword and market research, and use data-driven decisions to improve website user experience and Google rankings. This position involves maintaining and growing the product catalog, adding products to specific websites, managing product feeds, increasing conversion rates, writing SEO-optimized content, driving automation, leading new projects, and collaborating with team members on merchandising campaigns.

Requirements

Microsoft Excel proficiency.
Understanding of and experience executing SEO (Search Engine Optimization) tactics.
Experience using Google Analytics/GA4
Excellent communication skills.
Takes ownership and works autonomously.
A strategic approach to understanding our goals, market, and customers.
Holding yourself and others to a high expectation of excellence.
Curiosity to learn and improve so you can contribute at a higher level.
A focus on great results rather than blindly following systems or processes.
Must be authorized to work in the United States.
Residence must be in one of the following states for remote work: Iowa, Alabama, North Carolina, South Carolina, or Pennsylvania.
Internet speeds of 20 mbps are required for remote work.

Responsibilities

Executing keyword, market, and product research to best serve up category navigation and content on our websites, which then provides the best user experience and Google rankings.
Using Excel to create and store the data needed for importing to the website and using that information to make data-driven decisions.
Collaborating with the team members who work on email marketing and pay per click advertising to take a holistic approach in reaching new potential customers.
Maintain and grow our brand product catalog to increase site traffic and revenue.
Efficiently and effectively adding products to fastenersplus.com or uscargocontrol.com through research, collaboration, and execution.
Maintaining product feeds and validating product information.
Increasing conversion rate and average order values through effective and strategic merchandising.
Writing SEO optimized web content that is user focused while incorporating the appropriate keywords.
Driving automation through use of software tools and process creation.
Leading new projects forward to create a positive impact on website KPIs.
Holding team members accountable to timelines and clear communicating expectations.
Collaborating with team members and other departments to execute merchandising campaigns.