Digital Merchandising Specialist

Clickstop•Urbana, IA

6d•Hybrid

About The Position

Join Clickstop’s Marketing Team as a eCommerce Merchandising Specialist and help us continue growing our brands! Merchandising in our Fasteners Plus brand is our core initiative for growth, which provides tons of opportunity to drive career growth through autonomy and an entrepreneurial mindset. This role involves executing keyword, market, and product research to optimize category navigation and content on our websites for the best user experience and Google rankings. You will use Excel for data management and decision-making, collaborate with email marketing and pay-per-click advertising teams, and maintain and grow the brand product catalog to increase site traffic and revenue. Responsibilities include adding products to websites, maintaining product feeds, validating product information, increasing conversion rates and average order values through strategic merchandising, writing SEO-optimized web content, driving automation, leading new projects to improve website KPIs, holding team members accountable, and collaborating with departments to execute merchandising campaigns.

Requirements

Microsoft Excel proficiency.
Understanding of and experience executing SEO (Search Engine Optimization) tactics.
Experience using Google Analytics/GA4
Excellent communication skills.
Takes ownership and works autonomously.
A strategic approach to understanding our goals, market, and customers.
Holding yourself and others to a high expectation of excellence.
Curiosity to learn and improve so you can contribute at a higher level.
A focus on great results rather than blindly following systems or processes.
Must be authorized to work in the United States.

Responsibilities

Aligning with Clickstop’s Core Values to drive our culture and business forward.
Executing keyword, market, and product research to best serve up category navigation and content on our websites, which then provides the best user experience and Google rankings.
Using Excel to create and store the data needed for importing to the website and using that information to make data-driven decisions.
Collaborating with the team members who work on email marketing and pay per click advertising to take a holistic approach in reaching new potential customers.
Maintain and grow our brand product catalog to increase site traffic and revenue.
Efficiently and effectively adding products to fastenersplus.com or uscargocontrol.com through research, collaboration, and execution.
Maintaining product feeds and validating product information.
Increasing conversion rate and average order values through effective and strategic merchandising.
Writing SEO optimized web content that is user focused while incorporating the appropriate keywords.
Driving automation through use of software tools and process creation.
Leading new projects forward to create a positive impact on website KPIs.
Holding team members accountable to timelines and clear communicating expectations.
Collaborating with team members and other departments to execute merchandising campaigns.