Digital Media Specialist

Sentry Insurance Agency • Stevens Point, WI

3d • Hybrid

About The Position

Sentry is seeking a highly motivated and results-oriented Digital Paid Media Specialist to join our performance-driven paid media team. In this role, you will play a critical part in driving the success of our B2B e-commerce business line by managing and optimizing paid media campaigns across various digital channels.

Requirements

• Bachelors Degree in Marketing, Communications, Advertising, or related field; or equivalent work experience.
• Minimum of 3 years related work experience in digital advertising or project management.
• Strong analytical skills and attention to detail.
• Exceptional communication and interpersonal skills.
• Detailed-oriented and strong problem-solving abilities.

Nice To Haves

• Project Management Professional and/or PMI-Agile Certification preferred.
• Programmatic experience highly preferred.
• Marketing agency experience highly preferred.

Responsibilities

• Lead the launch, execution, and optimization of strategically planned paid media campaigns specifically for our B2B e-commerce business line.
• Manage and optimize campaigns across a diverse range of channels, including paid search (e.g., Google Ads, Bing Ads), paid social (e.g., LinkedIn, Facebook, X), and programmatic advertising platforms.
• Continuously monitor, analyze, and report on campaign metrics and performance, identifying trends and opportunities for improvement.
• Conduct A/B testing and other experimentation to refine campaign strategies and maximize ROI.
• Collaborate closely with internal marketing, sales, and e-commerce teams to ensure alignment of paid media efforts with overall business objectives.
• Stay current with industry trends, best practices, and new technologies in the digital paid media landscape.
• Manage budgets effectively to achieve performance targets.
• Responsible for campaign performance and ROI growth.

Benefits

• Hybrid work model
• In-office workspace and materials for home office
• Meal Subsidy
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting
• Tuition Reimbursement program
• Generous Paid-Time Off plan
• Volunteer-Time off
• Group Medical, Dental, Vision, Life insurance
• Parental leave
• Health and Wellness benefits
• Well-being and Employee Assistance programs
• Sentry Foundation gift matching program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level