Digital Media Specialist, Arla - Vaughan, Ontario (Hybrid)

Arla Foods Inc. (Canada)•Concord, NS

8d•CA$80,000 - CA$90,000•Hybrid

About The Position

This role is for a Digital Media Specialist at Arla, specifically within The Barn Canada team in Vaughan, Ontario. The position is hybrid and focuses on planning and optimizing retail and digital media campaigns for brands like Tre Stelle, Castello, and Puck to maximize brand growth and return on investment (ROI). The specialist will be responsible for executing campaigns, collaborating with external agencies and internal partners, managing platform execution, analyzing results, and sharing insights. They will also align with global teams to leverage best practices and innovation.

Requirements

2-3 years of digital marketing/media operations experience, preferably in CPG/FMCG.
Hands-on execution experience across retail media platforms (e.g., Loblaw Advance, Walmart Connect, Empire).
Hands-on execution experience across paid social, programmatic, and video advertising.
Fluency with the digital ad ecosystem, including ad servers, DSPs, and Analytics 360.
Comfortable using DV360 and social buying tools.
Confident collaborating with agencies on buying, post-program evaluation, and optimization.
Strong analytical skills.
Clear communication skills, capable of translating technical results for non-specialists.
Entrepreneurial drive, organization, and project management skills to deliver on time and within budget.
Post-secondary degree in Marketing, Business, or a related field.
Working knowledge of Canadian retailer platforms.
Strong cross-functional team player who continuously seeks improvement and innovation.

Responsibilities

Plan and activate retail media with partners such as Loblaw Advance, Walmart Connect, and Empire, ensuring accurate setup, in-flight optimization, and on-time post-buy analysis.
Execute and optimize paid media campaigns across social media platforms (Meta, TikTok, Pinterest, Snapchat), programmatic advertising, digital video (YouTube/BVOD/Trade Desk), and influencer/content creator channels.
Set up and manage campaigns in advertising technology platforms including DV360, Meta Ads Manager, TikTok Ads Manager, and Vistar Media DSP.
Track Key Performance Indicators (KPIs) using tools like Analytics 360, ad servers, DSPs, and market analytics.
Collaborate with agencies and cross-functional partners (Brand, Sales) on integrated media plans.
Align with global Barn teams to share best practices and innovations.
Identify trends, test new channels and formats, and regularly report performance, status, and insights to stakeholders.