Digital Media Specialist

LaGrange College • Lagrange, GA

3d

About The Position

Creates and manages content that supports enrollment, student engagement, alumni relations, and institutional marketing and communication goals across web, social, email, and print platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Relevant internship, student media, freelance, or professional experience in content creation, communications, marketing, or social media.

Nice To Haves

• Strong writing and editing skills.
• Social media management experience.
• Short form video production skills.
• Knowledge of digital content best practices.
• Ability to manage multiple projects simultaneously.
• Strong interpersonal and collaboration skills.

Responsibilities

• Develop written, visual, and digital content for institutional audiences.
• Write and edit content highlighting students, faculty, staff, and alumni.
• Manage assigned social media channels and content calendars.
• Create short-form video and digital content for recruitment and engagement.
• Develop content for the website aligned with the College’s marketing strategy.
• Support SEO, AEO and GEO content optimization efforts.
• Conduct content audits and recommend website improvements.
• Develop content for email campaigns and digital marketing initiatives.
• Monitor content performance and engagement metrics.
• Collaborate with campus partners to identify and produce compelling communications.
• Assist with event support, photography, and asset collection as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level