Digital Media Manager (SEM Focus)

GenScript ProBio • Piscataway, NJ

2d • Remote

About The Position

GenScript is seeking a Digital Media Manager with a focus on Search Engine Marketing (SEM) to join their team. This role will be primarily responsible for developing and executing SEM strategies across various search platforms, analyzing campaign performance, and optimizing for marketing efficiency and pipeline contribution. The ideal candidate will have a strong understanding of paid media, analytics, and the ability to translate data into actionable insights. This position will also involve staying current with emerging search technologies, including AI-powered platforms, and managing relationships with external agencies and vendors. The role requires collaboration with cross-functional teams to ensure integrated media planning and compliance with brand standards and regulations.

Requirements

• 3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors.
• Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs.
• Experience with ABM platforms (6sense, RollWorks) is preferred.
• Strong analytical and quantitative skills with exceptional attention to detail.
• Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics.
• Demonstrated ability to review, refine, and QA digital creative assets and copy.
• Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations.
• Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies.
• Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders.
• Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors.
• Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills.

Nice To Haves

• Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus.

Responsibilities

• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms.
• Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations.
• Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization.
• Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics.
• Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS.
• Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations.
• Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution.
• Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences.
• Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes.
• Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution.
• Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities.
• Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations.

Benefits

• medical, dental, and vision insurance
• 401(k) retirement plan with a company match that vests fully on day one
• paid parental leave after just three (3) months of employment
• paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
• flexible spending and health savings accounts
• life and AD&D insurance
• short- and long-term disability coverage
• legal assistance
• supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
• commuter benefits
• well-being initiatives
• peer-to-peer recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed