Digital Media Manager, Retail

Kepler Group•Philadelphia, NY

6d•$90,000 - $117,000

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE TEAM Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders with deep expertise across biddable retail media channels. Our team specializes in the Amazon advertising ecosystem (Sponsored Ads, DSP), as well as emerging retail media networks, including Walmart Connect and Target Roundel, with campaigns often activated through Criteo. Team members combine platform-level optimization skills with a keen understanding of macro marketing trends, data privacy, and the evolving retail media landscape. This team is not simply a trading desk - you are a strategic biddable media expert. You will be client-facing, partner-facing, and seen as an internal authority for brainstorming future-proof retail media and ad tech solutions that drive client value and help streamline internal workflows through smart automation and innovation. THE ROLE A Retail Media Manager on our Optimization & Innovation team will manage and guide a team that leverages data-driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across Amazon, Walmart, Target, and Criteo. In this role, you will inspire your team to deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.

Requirements

3–5+ years of experience in retail media, including hands-on execution in Amazon Sponsored Ads & DSP; experience with Walmart Connect and/or Target Roundel highly preferred
Required: Hands-on experience activating retail media through Criteo
Experience managing and developing a team of 2+ direct reports
Experience managing large product catalogs (ASIN or item-level management)
Familiarity with Pacvue, Skai, or similar tools is a plus
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Proven ability to think creatively about challenging analytic problems
Dynamic communication & presentation skills
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Responsibilities

Act as the subject matter expert and escalation point for retail media (Amazon, Walmart, Target) within the ecommerce team for senior client contacts
Manage 3–5 Optimization & Innovation Analysts & Senior Analysts
Lead campaign strategy and execution across Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Target Roundel
Utilize and oversee activation in Criteo (required) for campaigns across supported retailers
Provide input and guidance around campaign design, testing frameworks, and innovation opportunities
Collaborate with the Media Analytics team to support reporting, deep-dive analyses, and actionable insights
Partner with the Client Solutions team to understand client goals, translate them into platform strategies, and communicate powerful insights
Codify and share best practices, retail media POVs, and optimization frameworks across teams