Digital Media Manager

Shane Co. • Greenwood Village, CO

1d • $99,500 - $123,000 • Hybrid

About The Position

The Digital Media Manager is responsible for the strategic development, planning, execution, and optimization of paid digital media campaigns inside the Google Ads ecosystem as the primary performance engine, complemented by strategic growth initiatives on Reddit and Twitch. This role requires the ability to balance high-intent search harvesting with community-centric brand building, using data to prove the incremental value of non-search channels. This role is pivotal in driving digital advertising performance marketing initiatives to achieve organizational objectives related to brand awareness and direct response, with the goal of increasing traffic and revenue to Shane Co.’s brick & mortar stores and on ShaneCo.com. The Digital Media Manager will oversee agency and vendor relationships, manage campaign budgets, and provide strategic recommendations across various digital channels.

Requirements

• Bachelor’s degree in marketing, Advertising, Communications, or a related field.
• Minimum of 4 years of professional experience in buying digital media, ideally within an agency setting.
• Proven experience managing Google Ads (Search, Shopping, Pmax, YouTube, DV/360) and familiarity with the Reddit Ads and Twitch (Amazon Advertising) ecosystems.
• Demonstrated expertise in managing enterprise-level B2C clients, preferably within the luxury goods space.
• Strong understanding of media buying software and platforms, i.e. Google Ads, Google Merchant Center, Google Tag Manager, DV/360.
• Comprehensive understanding of digital media marketing principles, best practices, and current trends.
• Proven ability to achieve measurable results through paid digital media campaigns.
• Advanced analytical skills with the capacity to interpret data and generate actionable insights.
• Proficiency in digital media analytics tools such as Google Analytics.
• Strong project management and organizational skills, with the ability to manage multiple priorities concurrently.
• Exceptional communication, collaboration, and interpersonal abilities.
• Experience in managing and mentoring team members.
• Proficiency in Microsoft Excel, PowerPoint, and other relevant software applications.

Nice To Haves

• Experience in eCommerce and/or retail is advantageous.

Responsibilities

• Drive full-funnel Google Ads strategy (Searc, Pmax, DV/360, Shopping and YouTube), including advanced bidding tactics, AI, testing and optimization.
• Oversee agency and vendor management of, but not limited to SEM, Display, and Digital Video media buying.
• Manage budgets, pacing, actualization and provide strategic recommendations.
• Manage end-to-end advertising campaign processes, including planning, setup, execution, monitoring, optimization, and reporting inside ad platforms.
• Oversee digital media trafficking, ensuring the precise implementation of campaigns.
• Develop and implement comprehensive paid digital media strategies that align with overarching marketing goals.
• Collaborate with Brand team on media flights.
• Work with internal Marketing teams to coordinate the launch of media campaigns, including archiving and requesting new assets.
• Collaborate with cross-functional teams, including creative and content, to ensure cohesive and effective campaigns.
• Monitor campaign performance data to identify trends, derive insights, and recommend optimization strategies.
• Generate regular performance reports, providing actionable recommendations for improvement.
• Use reporting tools to review data on the effectiveness of campaigns.
• Collect and maintain media hindsight raw data across all channels, markets, and months for post-campaign analysis and reporting.
• Manage relationships with external vendors, account reps, and partners, as required.
• Supervise and mentor direct report(s), offering guidance and support for their professional development.
• Remain current with industry trends, platform updates, and best practices in digital media advertising.
• Abide by the specific policies and procedures of digital advertising, including CCPA, and other future requirements surrounding PII protection.

Benefits

• We offer a competitive base rate and an opportunity for a yearly bonus.
• You’ll enjoy a generous time-off package, including 3 weeks of vacation, and an annual float day.
• We value holidays and are closed on major ones. Plus, you receive a float day and paid volunteer day annually.
• In times of major illness, you can earn time off at full pay for self or family care.
• You’ll also benefit from paid parental leave, an Employee Assistance Program, and assistance navigating medical complexities.
• We value your health and provide you with paid sick time.
• Additionally, you can access competitive medical, dental, and vision plans, a 401(k) with company match, and flexible spending accounts.
• You can also enjoy voluntary benefits, including long-term disability, life insurance for dependents, and pet insurance.
• Enjoy a generous store and online discount, available for you and your family members.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees