Associate Manager, Digital Media

Unlock Health•Nashville, TN

12h

About The Position

The Associate Media Planner, Digital, is an essential member of the Unlock Health Media team, supporting the execution and stewardship of integrated digital campaigns across programmatic and paid social channels. In this role, you will assist with campaign setup, trafficking, monitoring, optimization support, and reporting - ensuring accuracy, efficiency, and performance across all assigned initiatives. A successful Associate Media Planner, Digital, is detail-oriented, analytical, and eager to learn. You bring a foundational understanding of the digital media ecosystem and thrive in a fast-paced, collaborative environment. You are proactive in identifying issues before they escalate, comfortable working across multiple platforms, and excited to build hands-on experience managing campaigns that drive measurable results for healthcare clients.

Requirements

0–2 years of digital media, ad operations, or media investment experience (agency experience or internship preferred)
Working knowledge of digital trafficking, campaign setup, and QA processes
Proficiency in Microsoft Excel and/or Google Sheets
Familiarity with Google Campaign Manager 360, social platforms, and programmatic environments
Bachelor’s degree required; BS/BA in Marketing, Advertising, Digital Media, or related field preferred
Passion for digital media and continuous learning

Nice To Haves

Basic knowledge of GA4, Tableau and Looker Studio preferred
Possesses a foundational understanding of programmatic and social media platforms
Demonstrates exceptional attention to detail across all aspects of campaign execution
Is comfortable working with data and learning how performance informs optimization decisions
Thrives in a fast-paced, evolving digital environment
Is proactive, organized, and solutions-oriented
Enjoys collaborating across teams and building strong working relationships
Has an interest in healthcare marketing or the healthcare industry

Responsibilities

Assist in the setup, execution, and ongoing management of Programmatic and Paid Social campaigns
Develop campaign structures and traffic digital creative through Google Campaign Manager 360 to internal trading desks, social platforms, and external partners
Create, organize, and implement UTM codes to ensure accurate tracking and reporting
Test and QA digital creative tags to confirm proper serving and platform implementation
Monitor live campaigns to ensure accurate delivery, pacing, and performance against KPIs
Maintain and update campaign health checks, tracking budget pacing and performance signals
Provide campaign launch status updates within three days of go-live, including screenshots and issue resolution documentation
Support Ad Operations teams as needed to ensure integrated execution
Escalate potential risks or issues proactively to internal stakeholders
Assist with reporting by compiling performance data, charts, and insights
Investigate billing discrepancies and support resolution efforts in a timely manner
Maintain consistent communication across internal teams and external partners