Digital Media, Intern

Jacksonville Jaguars•Jacksonville, FL

1d•Onsite

About The Position

The Jacksonville Jaguars are committed to developing talent and interest in professional sports. An internship at the Jaguars will provide you the chance to explore your career interests, acquire marketable job skills while “learning the ropes” of the industry, establish professional contacts, and gain practical “hands on” experience while working at the highest level of professional sports. Jaguars internships offer meaningful educational work experiences designed to meet your academic and career goals. Management and staff will teach and encourage, but it’s up to you to bring an enthusiasm to learn. Through this program, you will identify learning goals and work with the Jaguars management to achieve those goals. This entry-level position offers a unique opportunity to gain hands on experience in digital content operations at a professional sports club. As a Digital Media, Intern, you will assist in the creation, review and management of digital content across jaguars.com, the Jaguars official Mobile App, and YouTube.

Requirements

Must be currently pursuing an undergraduate or graduate degree in marketing, advertising, digital media, sports marketing, or related field OR have graduated within 18 months of the internship start date
Able to work well under pressure and in fast-paced environments while balancing multiple projects simultaneously
Bachelor’s degree in marketing, advertising, digital media, sports marketing or related field
Must be available to work nights, weekends, and holidays if needed, including being on-site on gamedays
1+ years of experience in digital content creation, publishing or a related field (internships acceptable)
Basic knowledge of SEO, URL tracking and analytics tools
Proficiency with CMS platforms and photo/video editing tools
Strong proofreading and editing skills to ensure content is error-free
Ability to learn quickly with a high degree of comfort around technology
Excellent organizational and communication skills to meet deadlines and reach cross-functional department objectives (marketing, design, production, etc.)
Proactive approach to identifying and resolving content, campaign challenges or technical issues

Nice To Haves

Knowledge of data privacy regulations and accessibility standards
Experience with Broadcast productions such as TV shows, podcasts and technology such as tagboard
Experience with video asset management (tagging and organizing footage)
Familiarity with CSS, HTML coding language
Experience with YouTube, including publishing content, understanding platform capabilities (e.g. Shorts, long-form videos), analyzing performance metrics and staying updated on platform trends

Responsibilities

Publish digital content, including articles, photo galleries, videos, live blogs and podcasts.
Learn and apply SEO techniques and URL tracking to optimize content performance.
Ensure compliance with league-mandated digital policies.
Content management - logging, tagging and organizing digital media assets for internal use.
Assist with paid media buying across digital platforms, including placing web and app banners on Jaguars-owned and operated channels.
Campaign Support - Collaborating on the planning and execution of digital marketing campaigns, merch/ticket sales, and game attendance.
Assist in the design of respective landing pages for NFL campaigns, programs, and initiatives across Jaguars.com and Jaguars app.
Support app experience design through layout testing, UX research, and wireframing new features or content modules.
Conduct competitive analysis and audit best practices for user engagement in sports digital media.
Aid in the development and execution of digital plans of action and content rollouts for major NFL tentpole events such as the NFL Draft, Scouting Combine, and Organized Team Activities (OTAs).
Assist with the ongoing maintenance and optimization of the website and mobile app, including tagging, metadata, the development of digital experiences designed to support key business objectives such as fan engagement, traffic growth, and revenue generation.