Marketing Digital Media Creator

VANCE OUTDOORS INC•Heath, OH

1d•Onsite

About The Position

As a Digital Media Creator, you will develop engaging content that drives brand awareness, customer engagement, and sales. This role will be responsible for creating short- and long-form video, photography, and written content for our social media platforms, YouTube, and our website—highlighting products, promotions, in-store experiences, firearms education, and range events.

Requirements

High school diploma or general education degree (GED); and one to three months related experience and/or training; or equivalent combination of education and experience.
Proven experience creating video content for social media and/or YouTube
Strong skills in video editing (Adobe Premiere Pro, Final Cut Pro, or similar)
Photography and graphic editing experience (Photoshop, Canva, Lightroom, etc.)
Deep understanding of social media platforms, formats, and best practices
Ability to operate cameras, mics, lights, and other production gear
Ability to read and comprehend simple instructions, short correspondence, and memos.
Ability to write simple correspondence.
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
Ability to add and subtract two digit numbers and to multiply and divide with 10's and 100's.
Ability to perform these operations using units of American money and weight measurement, volume, and distance.
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
Ability to deal with problems involving a few concrete variables in standardized situations.
Knowledge of: Microsoft Suite, CRM Software, Point of Service Systems; Internet Software.

Nice To Haves

Firearms, Hunting, Fishing, Camping or Outdoors knowledge
Experience working in the firearms or outdoor industry
Motion graphics or animation experience
On Camera Talent or Experience

Responsibilities

Plan, shoot, and edit high-quality video content for social media, YouTube, and digital campaigns
Develop and execute a consistent content calendar across platforms (Instagram, Facebook, TikTok, YouTube, etc.)
Collaborate with internal teams to promote products, sales, store events, and training classes
Write engaging captions, headlines, and descriptions tailored for each platform
Stay on top of social media trends and implement fresh ideas to grow audience and engagement
Monitor performance metrics and adjust strategies to optimize reach and impact
Represent the brand voice consistently across all media
Capture behind-the-scenes and lifestyle imagery to support brand storytelling
Organize and archive media assets for future use
Assist in managing influencer collaborations and UGC campaigns
Flexibility to film on location, at stores, events, and ranges as needed
Responsible for promoting a positive culture within the location/department.
Enforces safety, health, and security rules.
Adhere to all company policies and procedures.
All other duties as required by management.