Digital Media Associate, Activation (External Agency Staff)
About The Position
The NFL Marketing Strategy and Science (MS&S) team drives the overall strategy, planning, and performance efforts within the NFL's marketing organization. The Consumer Media group, part of the MS&S team, functions as the NFL’s Media Planning & Activation Center of Excellence. This group is responsible for managing all paid, owned, and partner media assets to maximize performance effectiveness and efficiency. We are looking for a Digital Media Activation Associate to assist in planning and executing digital media campaigns, and to manage creative assets in collaboration with Creative Management associates. This role is crucial for ensuring the seamless planning, execution, trafficking, quality assurance, and optimization of digital media across paid, owned, and partner channels. The ideal candidate will be detail-oriented, data-driven, operationally strong, and passionate about fan engagement with NFL content across various platforms. This is a long-term hourly contract position with the NFL, to be based onsite at our NYC League office.
Requirements
- Bachelor’s degree
- Minimum 3-4 years of relevant media buying and activation experience
- Proven record of executing successful paid and digital campaigns driving positive business results
- Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)
- Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint)
- Project Manager
- Obsessed with driving results
- Proactive, Go-getter
- Close attention to detail
- Flexibility to adjust in an ever-changing media and sports landscape
- A strong interest in media and how fans interact with it
- Experience in managing biddable media buys, including social
- Understanding of creative specs
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
Nice To Haves
- International media buying experience a plus
Responsibilities
- Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
- Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit).
- Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives.
- Responsible for working with agency in setting up campaigns of NFL-owned inventory and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels.
- Schedule and traffic NFL.com marketing/house display and preroll banner campaigns.
- Support day-to-day project management of campaigns, including timeline tracking, asset routing, and coordination across internal teams, agencies, and media partners.
- Act as a key point of contact for status updates, helping keep stakeholders informed and deliverables on track.
- Execute quality control checks across campaign elements, including creative assets, pixels, trafficking setup, and technical specifications.
- Verify all deliverables meet internal standards and partner requirements prior to launch.
- Track and resolve issues related to specs, timelines, and execution, ensuring high accuracy across all workstreams.
- Maintain detailed campaign trackers and documentation across inventory, delivery, pacing, flighting, targeting, and technical specs.
- Ensure data accuracy and consistency across sources; proactively flag and resolve discrepancies.
- Build and support reporting that provides clear visibility into campaign performance and operational status.
- Translate data into charts, tables, and actionable insights for stakeholders.
- Assist in developing polished, executive-ready presentations summarizing performance, insights, and next steps.
Benefits
- NFL Core Values: Respect, Integrity, Team Responsibility, Resiliency
- NFL Leadership Attributes: Build Talent, Execute, Inspire, Live Our Values, Know the Business, Think Big
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
