Digital Media Analytics, Associate Director - Kidney Business Unit

Vertex Inc.•Boston, MA

4d•Hybrid

About The Position

Vertex is launching innovative therapies in our Kidney Business Unit, and we need a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns. This isn’t a typical analytics role - you’ll be the trusted partner to marketing teams, the strategic advisor on media performance, and the quality gatekeeper for our agency analytics support. If you’ve successfully optimized digital media budgets, held publishers accountable for on-budget, quality audience acquisition and translated complex data into actionable marketing strategy, we want to talk.

Requirements

5+ years optimizing digital media budgets and publisher performance - you know how to evaluate reach, frequency, cost-per-acquisition, and audience quality
Deep experience acquiring and measuring HCP and patient audiences through paid digital channels
Proven track record managing digital media agencies - you can pressure-test their work, hold them accountable, and drive better performance
Pharma or biotech background required - you understand the unique constraints, compliance requirements, and audience dynamics of healthcare marketing
Experience working with healthcare advertising publishers and platforms (endemic and non-endemic)
Ability to translate complex analytics into clear recommendations for marketing teams
Track record of earning trust as a strategic advisor, not just a data reporter
Bachelor’s degree required
8+ years of qualified work experience, including 5+ years in digital media analytics within pharma/biotech

Nice To Haves

SQL, R, Python, or similar data analysis tools
Experience with data platforms like Snowflake or similar cloud data warehouses
Launch experience in pharmaceutical marketing
Familiarity with advanced measurement techniques (Clean Room, Marketing Mix, Test & Control, attribution)

Responsibilities

Assess current media plans and measurement frameworks to identify optimization opportunities
Establish credibility with marketing and brand teams as their go-to digital media partner
Take a leadership role with external digital media analytics agency oversight and performance
Partner with marketing and media agency teams to optimize paid media across search (SEM), social, display (programmatic, endemic, non-endemic) and online video (OLV)
Manage and elevate the work of external digital media analytics agencies
Analyze campaign performance using data and tools like Crossix, IQVIA, Clean Room, PowerBI and Marketing Mix
Translate reach, frequency, cost-per-acquisition, and audience quality metrics into strategic recommendations
Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams