Digital Marketing Technology Manager

Masco Corporation • Indianapolis, IN

1d • $103,700 - $163,020 • Onsite

About The Position

Delta Faucet is seeking a Functional Manager in Digital Marketing Technology for our Channel & Experience function housed within Information Technology with a proven track record of leading engagements to build, deliver, and support digital marketing and content platforms. You will direct the functional activities, analysis, and re-design of functional requirements in the identified solutions space, while aligning to the overall Information Technology (IT) strategy. This role will focus on the following digital marketing functions and supporting technologies in the B2C space: marketing and data automation, web content management, search and analytics, social media management, merchandising tools, and analytics – all channels and agentic experiences. As a functional consultant you will strive to become a trusted advisor for your stakeholders, solving complex challenges while supporting functional goals and processes, while maturing the enterprise digital marketing strategy. In addition, you will work with other IT teams to achieve desired outcomes. Finally, you will govern platforms and services for your respective Delta partners including brand and channel marketing.

Requirements

• Bachelor's degree and 5+ years’ experience in crafting, delivering, and developing technical solutions to support business process and organization change.
• Demonstrable experience in developing professional business relationships and cultivating these relationships to drive value centric initiatives.
• Experience supporting and solutioning in digital marketing channels including email, social, web and mobile.
• Experience with Salesforce Marketing Cloud including the governance and technical administration of the platform or similar.
• Experience with content management platforms including PIM & DAM solutions.
• Experience with search technologies and SEO, SEM, SOM & AEO
• Demonstrated ability to leverage generative AI across varying toolsets to increase efficiencies while maintaining brand, privacy and governance standards.
• Creative and critical thinking, problem solving, business case development and achievement.
• Experience working with external partners, including agencies and contractors.
• Shown ability to implement new standards and processes.
• Excellent written and verbal communication skills with the ability to understand technical information and translate that information to users.
• Executes responsibilities with limited oversight required.

Responsibilities

• Develop strong partnering relationships within the Company’s Brands and Channels, providing consultancy on business process and solutions
• Support strategic priorities and goals as well as contribute to the development of roadmaps in support of team goals
• Assist in crafting Business Cases to identify projects to add to the IT Portfolio
• Collaborate closely with cross-functional teams (digital experience, product, business intelligence, creative) for alignment
• Lead digital marketing strategy planning activities across a diverse group of stakeholders
• Maintain an understanding of broad trends in the technology landscape and apply them to our goals
• Participate in overall business solutions designs including reengineering business processes, organization, and application architecture
• Ensure that the projects aligned to the strategic roadmap for this business area are delivered with quality, timeliness, and cost-effectiveness
• Act as Project Coordinator for smaller Information Technology projects while ensuring your project portfolio is successfully executed, in regard to scope, budget, and timeliness of solution delivery
• Contribute to the development and maintenance of the enterprise digital marketing technology plan
• Help manage support resources (internal and external) for a timely resolution of support issues
• Drive critical incidents in area of responsibility to completion
• Assist with the resolution of complex problems that cannot be resolved by business SMEs
• Partner with Solution Sustainment to seek opportunities to improve enterprise data management needs are being met
• Accountable for the day-to-day operations of the digital marketing platforms supported by IT standard operating and support processes
• Accountable for performance and uptime of the solution as measured by department KPIs

Benefits

• Comprehensive benefit plans
• Retirement
• Savings
• Tuition reimbursement
• Employee incentive programs
• Resources for mental, physical, and financial wellbeing
• LinkedIn Learning access
• Internal opportunities to work on projects cross-company
• Four employee-led and self-directed Business Resource Groups
• Paid volunteer day annually

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level