Digital Marketing Supervisor

TJX•Framingham, MA

11d•Onsite

About The Position

The Digital Marketing Supervisor supports the Digital Marketing Manager on the execution, optimization, and analysis of online video campaigns on the In-House media buying team. This role serves as an online video subject matter expert, providing support on campaign development, structure, maintenance, and key reporting metrics. The supervisor will monitor the competitive YouTube and online video landscape to identify audience trends, optimization opportunities, and bidding strategies that drive campaign performance and growth. They will share insights, best practices, and recommendations with internal teams to improve campaign performance and participate in cross-functional digital marketing knowledge sharing and education.

Requirements

Bachelor’s Degree in Marketing, Advertising, Communications or related field
3-4 years of online video media planning and buying experience
Expert knowledge of Google Ads Manager (Google Ads certified is preferred), with additional video platform knowledge a plus
General understanding of digital analytics platforms (e.g., Adobe Analytics)
Experience with brand safety and suitability (IAS knowledge is a plus)
Team player who is collaborative while being an effective communicator
Ability to work with and influence at all levels of the organization
Ability to interpret and analyze data and present it to a variety of stakeholders
Results driven, detail-oriented, and self-motivated
Excellent project management skills
Experience with Microsoft Office suite is required, particularly Excel
Related experience with a media agency, vendor or client-side media/marketing

Nice To Haves

Additional experience with executing and measuring various forms of digital media is a plus
Retail experience is a plus

Responsibilities

Serve as an online video subject matter expert, providing support on campaign development, structure, maintenance, and key reporting metrics.
Monitor the competitive YouTube and online video landscape to identify audience trends, optimization opportunities, and bidding strategies that drive campaign performance and growth.
Share insights, best practices, and recommendations with internal teams to improve campaign performance.
Participate in cross-functional digital marketing knowledge sharing and education.
Own the execution and management of all online video campaigns from setup through launch and reporting within Google Ads and other applicable platforms.
Monitor campaign launches and daily pacing to ensure performance goals are met.
Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
Lead and support all rounds of campaign QA, revisions, and final go-live approval.
Analyze campaign performance and provide reporting, inclusive of insights and opportunities for key metrics to brand partners.
Collaborate with brand media and marketing teams and external agencies to provide actionable insights supportive of the holistic brand story.
Support audience strategy development, implementation, and optimization in Google Ads.
Work closely with and train Digital Marketing Specialists on campaign execution and platform management.
Collaborate with In-House buying team (paid search, affiliate, paid social) on cross-channel strategy and execution.
Cultivate and strengthen the strategic partnership with Google, driving collaboration and program growth.