Digital Marketing & Strategy Manager
About The Position
Trusted by many of the largest companies globally, Accertify is the leading digital platform assessing risk across the entire customer journey, from Account Monitoring and Payment Risk to Refund Fraud and Dispute Management. Accertify helps maximize revenues and user experience while minimizing loss and customer friction. We offer ultra-fast decision-making and precise control, ensuring our clients are always confidently in the driver’s seat and ready to #MoveAtTheSpeedOfRight. Be in the driver’s seat of your career with the industry leader—and build a career you can trust. We are seeking a Digital Marketing Manager to join our new Revenue Marketing function, which Accertify is building to accelerate growth and drive a modern, high-performing revenue engine. Reporting to the Head of Revenue Marketing, this team partners closely with Content, Portfolio Marketing, Sales, Client Relationships, and Revenue Operations to generate new logos and expand the cross-sell pipeline through data-driven engagement and targeted account-based programs. The Digital Marketing Manager will drive and capture demand at scale through high-performing digital channels. This role owns the website and inbound ecosystem—search, paid media, lifecycle programs, and conversion optimization—turning broad market interest into qualified leads. Your efforts will help establish a “netfishing engine” for Accertify, focused on revenue growth and key to achieving new logo and cross-sell targets across the Americas, APAC, and EMEA.
Requirements
- ZoomInfo to uncover markets, map accounts, and find the right buyers
- 6Sense (or a comparable intent intelligence platform) to surface early demand and engage at the perfect moment
- Liminal or another first-party data solution to deepen customer understanding and personalize outreach
- Pardot (MCAE) to build, automate, and optimize multi-touch journeys that drive real pipeline
- Salesforce as your single source of truth for performance, forecasting, and alignment
- Google Ads and LinkedIn Ads to activate targeted demand and scale campaign reach
- Google Analytics 4 to turn behavioral data into insights that shape smarter decisions
- Microsoft 365 to collaborate seamlessly and deliver polished, data-rich work
- Monday.com or similar project management tools to orchestrate complex programs with clarity and consistency
- Microsoft Copilot to accelerate content, insights, and productivity across every stage of execution
- Bachelor’s degree
- Employment eligibility to work in the U.S. for Accertify is required, as Accertify will not pursue Visa sponsorship for this position.
Responsibilities
- Conduct a comprehensive audit of Search Engine Marketing (SEM) and revamp or optimize Pay-Per-Click (PPC) strategies.
- Initiate display advertising and remarketing campaigns to increase visibility and engagement.
- Implement strategies to de-anonymize and convert a higher percentage of incoming web traffic into identifiable, relevant prospects.
- Own end-to-end management of the website, including coding, content curation, form connectivity, and CRM integrations to ensure performance, scalability, and data integrity.
- Drive organic and paid acquisition through deep expertise in SEO, GEO, AEO, SEM, and paid media, continuously optimizing for visibility, relevance, and conversion.
- Design and manage email, multitouch, nurture, and lead‑scoring programs that support the full funnel, ensuring seamless alignment between marketing engagement and sales readiness.
- Optimize web and advertising performance through conversion rate optimization and structured A/B testing, using experimentation to improve campaign effectiveness and user experience.
- Design and manage tracking across omnichannel campaigns, ensuring accurate attribution, reliable data flow across systems, and clear measurement of performance.
- Apply a strong analytical mindset to evaluate program success, identify insights, and continuously refine strategies based on measurable outcomes.
- Leverage strong organizational and project management skills to oversee complex campaigns while partnering as needed across event, ABM, and broader marketing initiatives.
Benefits
- Health & Wellness: Medical, dental, and vision coverage for you and your family.
- Time Off: Paid time off, holidays, and personal days to maintain work-life balance.
- Financial Growth: We offer competitive compensation, performance-based rewards, and local retirement or savings plans where applicable, along with financial education resources.
- Career Development: Training programs, mentorship opportunities, and growth potential within the company.
- Wellness Support: Mental health resources, fitness perks, and wellness programs.
- Extras & Perks: Commuter benefits, employee discounts, and company-sponsored events.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
