Digital Strategy Manager

Asian Law Caucus • San Francisco, CA

7d • $78,000 - $104,825 • Hybrid

About The Position

The Digital Strategy Manager is a new manager-level communications and digital leadership role responsible for shaping and executing ALC’s digital strategies that grow our audience, deepen public understanding of our work, mobilize supporters, and drive online fundraising. This position leads the development of integrated digital campaigns that translate complex legal and policy work into compelling, accessible stories that move people to action.The Digital Strategy Manager sits at the intersection of storytelling, digital organizing, and fundraising, partnering closely with development and program teams to advance the organization’s mission. The Digital Strategy Manager will supervise a Senior Communications Associate.
The ideal candidate brings strong editorial judgment, deep experience in digital advocacy and fundraising, a data-driven approach to building sustainable donor and supporter engagement, and people management experience.

Requirements

• Minimum of five (5) years of experience in digital communications, digital fundraising, or digital campaigning within a nonprofit, advocacy, or mission-driven organization with at least one (1) year of supervision experience
• Strong editorial and messaging skills, with demonstrated experience crafting compelling, values-driven digital content
• Demonstrated experience with digital fundraising platforms and success running online fundraising campaigns and growing digital revenue
• Strong understanding of email, SMS, social media, and peer-to-peer organizing tools
• Excellent research and analytical skills
• Project management experience with a strong ability to prioritize multiple tasks, lead cross-functionally, and execute with high level attention to detail
• Strong interpersonal skills
• Flexibility to work some nights and weekends
• Knowledge of issues that affect Asian American and Pacific Islander communities, including strong understanding of the immigrant justice landscape and the political and cultural factors that influence ALC’s work
• Experience with with various CMS (such as Craft) and SEO tools and technological platforms including Microsoft Office, Salesforce, Constant Contact, Slack, Google Suite, Adobe Pro, GiveSmart, Asana, and others

Nice To Haves

• Experience in legal communications, policy advocacy, or movement-building
• Mastery of A/B testing, segmentation strategies, and donor lifecycle planning
• Familiarity with data appending and acquisition techniques

Responsibilities

• Lead the development and execution of integrated digital communications strategies across email, SMS, social media, and peer-to-peer platforms to advance ALC’s advocacy and narrative goals.
• Translate legal, policy, and programmatic work into clear, compelling, and values-driven digital storytelling that resonates with diverse audiences.
• Oversee all online communications,including advocacy actions, rapid-response campaigns, and event promotion.
• Ensure organizational goals and values are reflected in all digital strategies
• Design and manage digital fundraising programs, including email fundraising, recurring giving, and peer-to-peer fundraising
• Collaborate with development staff to align digital communications with overall fundraising goals and donor, cultivation, stewardship, and retention strategies.
• Use segmentation, testing, and analytics to refine messaging and optimize conversion rates,average gift size, and key long-term supporter metrics.
• Along with the Sr. Communications Associate, develop and manage a digital editorial calendar that aligns communications, fundraising, and legal/advocacy priorities across teams.
• Establish protocol and workflows that standardize digital content creation, approvals, and distribution.
• Ensure consistency in tone, framing, and narrative across platforms while adapting content to meet the needs of different audiences and channels.
• Manage, mentor, and evaluate digital staff, consultants, and/or contractors, fostering a culture of collaboration, learning, and accountability.
• Set clear goals, performance metrics, workflows, and professional development plans for direct reports
• Foster collaboration across departments to ensure digital efforts support programmatic and fundraising priorities
• Serve as a thought partner to senior leadership on digital strategy, supporter engagement, and long-term growth
• Oversee digital communications and fundraising tools, such as CRM, email, SMS, and online donation systems.
• Track, analyze, and report on key performance metrics related to engagement, growth, and revenue
• Analyze, clean, and append data to ensure accurate and personal communications with supporters and donors.
• Own day-to-day website maintenance, QA, and content updates
• Coordinate with external web developers on larger optimization and campaign microsite projects
• Enhance website user experience by implementing best practices and industry standards for accessibility, language access and responsive design

Benefits

• generous vacation and paid holidays
• medical, dental, disability, and life insurance coverage (ALC pays 100% of premiums for employees and 75% for qualified dependents)
• a flexible spending account (FSA)
• commuter benefits
• 401(k) retirement plan with employer non-elective contribution and match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed