Manager, Marketing Strategy

Universal Music Group•New York, NY

1d•$45,000 - $91,960

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How we LEAD: We are seeking a strategic and highly organized Marketing Manager, Recordings, looking after the catalogs of the actively signed/on-roster artists across the labels of the Republic Collective. The role will identify, develop, and execute campaigns across the assigned roster employing modern, dynamic ‘always-on’ approach. As the central point of contact for projects, the candidate should have knowledge across the spectrum of modern music marketing strategies including Digital Marketing (short form video trends, ad strategy, influencer strategy), Commerce (physical and digital product delivery, DSP landscape), eCommerce (artist and label stores), CRM, audience growth, and more. The successful candidate has a passionate view of catalog as a living, evolving asset that fuels artist growth, fan engagement, and revenue. How you’ll CREATE: Catalog Strategy & Planning Identify opportunities to reframe and reintroduce catalog through storytelling and content. Manage and at times develop marketing plans aligned with current releases, touring, anniversaries, and cultural moments for the actively signed artists across the labels of the Republic Collective. Support catalog as a growth engine for audience expansion and discovery. Project Management & Execution Own timelines, workflows, and deliverables across multiple initiatives. Coordinate across internal teams and artist mgmt. teams to ensure seamless execution. Benchmark campaign success against spend and consumption. Serve as a central point of contact for projects. Digital Marketing & Audience Growth Partner with digital marketing teams on Resurgent Track campaigns, DSP strategy, social activations, first party data collection initiatives, advertising, content, and more. Use data insights to inform targeting and optimization. Drive discovery among new audiences. eCommerce & Commercial Planning Collaborate on new product ideation; products that are must-haves, delivering value to the superfans. Partner with the labels and eComm team to execute catalog-driven eCommerce campaigns. Coordinate product storytelling and launch timelines. Bring your VIBE:

Requirements

3–5 years of experience in music marketing and project management
Excellent communication, leadership and organizational skills
Strong understanding of Digital Marketing, Social Media platforms, eCommerce and fan engagement strategies
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Highly analytical, with the ability to translate data into actionable strategy
Creative mindset with a data-informed approach to decision-making
Thrives in a frontline, artist-driven environment where priorities shift
Passionate about catalog music as a living asset, not a static legacy business
Ability to travel ask required/requested

Responsibilities

Identify opportunities to reframe and reintroduce catalog through storytelling and content.
Manage and at times develop marketing plans aligned with current releases, touring, anniversaries, and cultural moments for the actively signed artists across the labels of the Republic Collective.
Support catalog as a growth engine for audience expansion and discovery.
Own timelines, workflows, and deliverables across multiple initiatives.
Coordinate across internal teams and artist mgmt. teams to ensure seamless execution.
Benchmark campaign success against spend and consumption.
Serve as a central point of contact for projects.
Partner with digital marketing teams on Resurgent Track campaigns, DSP strategy, social activations, first party data collection initiatives, advertising, content, and more.
Use data insights to inform targeting and optimization.
Drive discovery among new audiences.
Collaborate on new product ideation; products that are must-haves, delivering value to the superfans.
Partner with the labels and eComm team to execute catalog-driven eCommerce campaigns.
Coordinate product storytelling and launch timelines.

Benefits

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent