Marketing Manager - Strategy

Enterprise•St. Louis, MO

20h•Onsite

About The Position

As we continue to build a team that drives us forward, Enterprise Mobility's Global Marketing Department has an opportunity for a Marketing Manager - Strategy to join our organization! In this role, you will be responsible for providing strategy, direction, and support for a broad range of marketing and full-funnel solutions to drive business outcomes. You will help lead development of data-informed marketing growth strategies, establish and grow our audiences, and collaborate across Marketing to devise Go-to-market plans that drive impact, while influencing messaging and media channel mix of our global, industry-leading brands. A successful Marketing Manager will balance the needs of the business, while proactively evaluating new opportunities and approaches to drive key marketing and brand metrics – including brand awareness and relevancy, consideration and engagement, and driving rental reservations . This role is part of the North American Marketing Strategy Team; and works directly with Global Digital and Brand Strategy teams, Marketing Leadership, and Operational Leadership . This position collaborates regularly with internal marketing disciplines, Corporate Communications, Revenue Management, and external agency partners. Based on business objectives, this position is responsible for creating, managing the implementation, and optimizing marketing strategies and budgets. This position is located at our Corporate Headquarters in Clayton, MO. Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential. Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers. Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9,500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Requirements

Bachelor's Degree in a relevant field, Marketing preferred
Six (6+) years or more of relevant marketing experience
Three (3+) years or more of full funnel marketing planning and campaign management at Manager level
Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Nice To Haves

Experience with Adobe Analytics (or similar tools) for Marketing campaign reporting
Demonstrated ability to develop ROI based marketing approach

Responsibilities

Work with Marketing Director and supporting team members to create and implement marketing plans in line with business goals and objectives.
Consult with internal and external partners, industry resources and data to developing insights to develop marketing programs and campaigns to achieve positive results.
Apply disciplined/ROI approach to measurement in partnership with marketing peers and available tools (i.e. Adobe Analytics).
Demonstrate strong analytical skills to identify data-driven tactics and solutions .
Provide relevant teams with thorough goals, support data, and KPIs; ensure that marketing strategies are clearly defined, approved, and understood by all parties.
Demonstrate the ability to think critically and implement a broad range of marketing and full-funnel solutions.
Keep apprised of all relevant industry and market developments.
Seek out new opportunities and play a supportive role in their development.
Continuously work to upgrade knowledge and skills through available resources, reports and industry news.
Coordinate project timing and budgets.
Provide monthly status on key initiatives; measures and reports progress.