Marketing Communications & Digital Strategy Manager
About The Position
Ohio Valley Goodwill Industries is a mission-driven organization committed to eliminating barriers and empowering individuals through the power of work. As a leading social enterprise, we reinvest retail and business revenues into workforce development, education, and community-based services that elevate human potential. The Marketing Communications & Digital Strategy Manager owns the clarity, consistency, and strategic alignment of Ohio Valley Goodwill’s messaging across all channels. This role translates enterprise priorities into cohesive campaigns and communications across social media, email, website, internal messaging, and community outreach. Bridging strategy and execution, this role ensures Retail, Mission Services, and Development messaging is aligned, performance-driven, and audience-specific. Operating with a high degree of independence, this position provides messaging leadership and serves as the quality-control gatekeeper for brand voice and tone across the enterprise.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field
- 3–6+ years of experience in marketing communications or digital strategy
- Demonstrated experience developing messaging frameworks and integrated campaigns
- Experience with email marketing platforms and analytics tools
- Proven ability to manage multiple initiatives simultaneously
- Strong writing portfolio demonstrating clarity, persuasion, and audience targeting
- Exceptional writing, editing, and storytelling skills
- Strong understanding of digital channel strategy (social, email, web)
- Experience building and managing content calendars
- Ability to analyze performance metrics and optimize messaging
- Experience with audience segmentation and lifecycle communications
- Strong cross-functional collaboration skills
- High attention to brand tone and voice consistency
- Strategic thinker who can translate enterprise priorities into executable communications
- Ability to prioritize and manage competing deadlines
Responsibilities
- Develop messaging frameworks for Retail promotions
- Develop messaging frameworks for Workforce development initiatives
- Develop messaging frameworks for Community impact stories
- Develop messaging frameworks for Enterprise campaigns
- Write and edit high-level communications including campaign messaging, executive communications, and internal messaging
- Ensure voice consistency across departments and initiatives
- Own and manage the enterprise content calendar across social and email channels
- Guide channel strategy, cadence, and audience targeting
- Review analytics and optimize performance across platforms
- Oversee website messaging quality, clarity, and alignment
- Develop segmented email strategies aligned to Retail, Mission, and Development goals
- Write and deploy email campaigns
- Analyze open rates, click-through rates, and conversion performance
- Align messaging strategy with donor development and retail revenue objectives
- Coordinate messaging across Retail
- Coordinate messaging across Mission Services
- Coordinate messaging across Development
- Coordinate messaging across Executive communications
- Serve as brand tone and messaging gatekeeper
- Support departments in refining communications for clarity, impact, and consistency
- Support major retail campaigns and store openings
- Assist with philanthropic communications initiatives
- Contribute to annual enterprise messaging plans
- Support internal communication initiatives
- Refine and update brand messaging guidelines as needed
- Assist with special strategic initiatives as assigned
Benefits
- Ohio Valley Goodwill offers a comprehensive benefits package including medical, dental, vision, retirement savings options, paid time off, and opportunities for professional development.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
