Digital Marketing Strategist - Tracking and Consent

Regions Bank•Charlotte, AL

13h

About The Position

At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results. Primary Responsibilities Gathers, synthesizes, and applies digital insights to form strategies Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives Ensures alignment of digital media and messaging across all channels Develops success metrics, and tracks performance against goals and budget Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability) Provides guidance to junior strategists on occasion This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

Bachelor's degree in Marketing or related field
Three (3) years of experience in consumer advertising strategies, preferably in digital and/or high technology
Ability to effectively communicate both technical and non-technical information internally and externally teams
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under moderate guidance
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice To Haves

One (1) year working with a Data Management Platform (DMP) with experience managing data and building audiences
Experience executing out of home, print, radio, and television campaigns
Experience in the oversight and management of media campaigns across several channels
Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
2+ years of hands‑on experience with Consent Management Platforms and Tag Management solutions.
5+ years overall experience in digital analytics, marketing technology, or data governance roles.
Strong understanding of privacy regulations (GDPR, CCPA/CPRA, LGPD, etc.).
Experience managing enterprise tag deployment workflows and debugging tools (e.g., Adobe Debugger, Chrome DevTools).
Ability to collaborate with product, engineering, analytics, and media teams to ensure seamless data collection and actionable insights
Understanding of JavaScript, web tracking, cookies, data privacy laws, and API integrations.

Responsibilities

Gathers, synthesizes, and applies digital insights to form strategies
Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video
Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
Ensures alignment of digital media and messaging across all channels
Develops success metrics, and tracks performance against goals and budget
Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations
Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives
Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)
Provides guidance to junior strategists on occasion
Manage, deploy, and validate third party pixels and tags across staging and production environments.
Manage consent experiences and configurations to meet global privacy requirements and align with organizational policy.