Digital Marketing Strategist - Tracking and Consent

Regions Bank • Atlanta, GA

15h

About The Position

At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.

Requirements

• Bachelor's degree in Marketing or related field
• Three (3) years of experience in consumer advertising strategies, preferably in digital and/or high technology
• Ability to effectively communicate both technical and non-technical information internally and externally teams
• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work under moderate guidance
• Ability to work under pressure and meet deadlines
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Nice To Haves

• One (1) year working with a Data Management Platform (DMP) with experience managing data and building audiences
• Experience executing out of home, print, radio, and television campaigns
• Experience in the oversight and management of media campaigns across several channels
• Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
• Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
• 2+ years of hands‑on experience with Consent Management Platforms and Tag Management solutions.
• 5+ years overall experience in digital analytics, marketing technology, or data governance roles.
• Strong understanding of privacy regulations (GDPR, CCPA/CPRA, LGPD, etc.).
• Experience managing enterprise tag deployment workflows and debugging tools (e.g., Adobe Debugger, Chrome DevTools).
• Ability to collaborate with product, engineering, analytics, and media teams to ensure seamless data collection and actionable insights
• Understanding of JavaScript, web tracking, cookies, data privacy laws, and API integrations.

Responsibilities

• Gathers, synthesizes, and applies digital insights to form strategies
• Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video
• Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
• Ensures alignment of digital media and messaging across all channels
• Develops success metrics, and tracks performance against goals and budget
• Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations
• Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives
• Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
• Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
• Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
• Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)
• Provides guidance to junior strategists on occasion
• Manage, deploy, and validate third party pixels and tags across staging and production environments.
• Manage consent experiences and configurations to meet global privacy requirements and align with organizational policy.

Benefits

• Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates.
• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level