DIGITAL MARKETING STRATEGIST
About The Position
Founded in 1950, Alaska Mill & Feed has proudly served Alaska’s farmers, ranchers, and pet owners for decades, delivering high-quality feed products and supplies to communities across the state and providing quality goods and services for your pet and rural living needs! We encourage you to consider joining our knowledgeable staff today while enjoying a friendly work-life balance! We're building an exciting marketing team of creative professionals who blend our deep agricultural roots with cutting-edge digital strategies. Join us in creating campaigns that resonate with our diverse community while driving real results in a collaborative environment where your expertise makes a genuine impact.
Requirements
- College degree or certificate in business, marketing, communications, digital marketing or related field.
- 2+ years’ experience managing Facebook and Instagram advertising campaigns.
- 2+ years’ experience working in e-commerce platforms, preferably Bigcommerce.
- 2+ years’ experience managing email marketing automation platforms and workflow development.
- Excellent written communication skills with attention to detail and strategic thinking
- Demonstrate strong organizational, multi-tasking and problem-solving skills
- Demonstrate proficiency in Microsoft Excel.
- Physical ability to lift, carry, push and pull up to 30 pounds.
- Pass a pre-employment drug screen as a condition of employment.
Nice To Haves
- 2+ years’ experience with CRM platforms (GoHighLevel, HubSpot, ClickFunnels or similar systems)
- Strong analytical skills using Google Analytics, Facebook Analytics, and performance tracking tools.
- Knowledge of marketing automation workflows, lead funnels, and customer lifecycle management.
- Experience in direct-to-consumer or e-commerce marketing environments.
- Understanding of conversion optimization principles and user psychology in digital marketing.
- Knowledge of AI tools and prompt engineering techniques for marketing optimization.
Responsibilities
- Interpret performance data and make data-driven optimization decisions.
- Build and optimize landing pages, Facebook/Instagram ad campaigns and social media posting campaigns to maximize conversion rates and ROI/ROAS.
- Develop email newsletter campaigns, automated nurturing sequences and marketing automation workflows within CRM platforms.
- Analyze campaign performance metrics across all platforms and implement data-driven improvements to increase baseline conversions.
- Utilize AI tools and advanced prompt engineering techniques to maximize productivity and campaign effectiveness.
- Apply user psychology principles and conversion optimization strategies throughout the customer journey.
- Manage CRM systems, lead scoring, customer segmentation and A/B testing initiatives.
- Transform campaign data into actionable insights and provide detailed performance reporting.
- Exhibit an ability to receive feedback, adapt to new processes and continuously develop skills.
- Demonstrate the ability to collaborate, communicate well and effectively relay information with an emphasis on developing positive professional relationships.
- Practice punctual and reliable attendance.
- Perform other duties as assigned.
Benefits
- Medical Insurance
- Dental Insurance
- Life Insurance
- Long-Term Disability Insurance
- Paid Vacation
- Sick Pay
- 9 Paid Holidays
- 401(k) Retirement Match
- Employee Discounts
- Dependent Tuition Reimbursement
- Employee Assistance Program
- Employee Profit Sharing
- 100% employer-paid for employee coverage.
- Two to six weeks annually, depending on the length of full-time service.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
