Digital Marketing Strategist, University Communications

California State University San Marcos•San Marcos, CA

3d•Hybrid

About The Position

Under the general direction of the Director of Strategic Marketing and Engagement, the Digital Marketing Strategist is responsible for digital communication across social media, email, chatbot, websites, digital signage and photo asset management. The position will utilize Microsoft Dynamics CRM and provide primary support for campus email processes. This includes developing and editing content, creating templates, importing email data and ensuring a smooth communication process for students, faculty, staff and alumni. In addition, the Digital Marketing Strategist also helps to support AI chatbots and agents, which includes updating and creating knowledge base content. The role will also support digital marketing efforts and serve as a backup for social media needs. The incumbent also manages the University’s paid ads strategy for recruitment and provides lead support on photo asset management. The incumbent will support University Communications-led web initiatives and University-wide brand alignment efforts. The incumbent will work closely with Instructional and Information Technology Services to understand business needs and requirements for specific web projects. This position serves as a resource for the University community, contributing to campus groups on a variety of communication tools including but not limited to texting, social media ads, photo management, CRM and web.

Requirements

Microsoft Dynamics CRM experience.
Experience with digital communication across social media, email, chatbot, websites, digital signage, and photo asset management.
Ability to develop and edit content.
Ability to create templates.
Ability to import email data.
Ability to support AI chatbots and agents.
Ability to manage paid ads strategy.
Ability to manage photo asset management.
Ability to support web initiatives.
Ability to support brand alignment efforts.
Ability to work with IT services to understand business needs.
Ability to serve as a resource for communication tools.

Responsibilities

Develop and edit content for digital communication channels.
Create email templates and import email data.
Ensure smooth communication processes for students, faculty, staff, and alumni.
Support AI chatbots and agents by updating and creating knowledge base content.
Support digital marketing efforts and serve as a backup for social media needs.
Manage the University’s paid ads strategy for recruitment.
Provide lead support on photo asset management.
Support University Communications-led web initiatives.
Support University-wide brand alignment efforts.
Work closely with Instructional and Information Technology Services to understand business needs and requirements for specific web projects.
Serve as a resource for the University community on communication tools including texting, social media ads, photo management, CRM, and web.