Digital Marketing Strategist

TEKsystems•Orlando, FL

15h•$40 - $40•Hybrid

About The Position

Responsibilities: Automated Notifications / Lifecycle Messaging Refresh, rebrand, and streamline automated communication templates across lifecycle programs. Understand CRM systems, operational messaging workflows, and how source‑system payloads translate into outbound communications. Partner closely with product and engineering teams to inform and align on messaging logic, data inputs, and lifecycle triggers. Apply lifecycle marketing knowledge to enhance messaging relevance, personalization, and timing. Trigger‑Based Messaging Program Review logic, QA, and performance of existing trigger journeys. Navigate journey‑orchestration platforms (e.g., Adobe Journey Optimization or similar) to validate setup, ensure proper testing, and identify optimization opportunities. Support strategy for refining trigger criteria, segmentation, and personalization tactics. Partner with technical teams without owning hands‑on build work. Guest Account / Product Marketing Strategy Develop and execute strategies that communicate the value of customer accounts and profiles. Lead messaging frameworks that explain the benefits of account creation, preference management, and data‑powered personalization. Bring deep understanding of SMS/text messaging strategy, including lifecycle flows, compliance considerations, and value-driven use cases. Simplify and clarify how customers can use accounts to improve their experience (e.g., check‑in processes, digital identity, ease of access, personalization). Craft customer‑facing value propositions that reinforce privacy, data protection, and trust. Support cross‑functional alignment with stakeholders across product, brand, marketing, and executive teams. General Marketing Responsibilities Design and oversee digital marketing programs for new ventures, including concept development, data readiness, ICP definition, tactical deployment, reporting, and optimization Grow venture‑specific databases that feed acquisition and nurture programs. Own dynamic content strategies tailored to lifecycle stages (awareness → activation → conversion → retention → win‑back). Implement multi‑channel campaigns across email, paid media, SMS, push, in‑app, direct mail, and partnerships. Ensure 1:1 experiences with segmentation, modeling, lead scoring, nurture streams, and personalized content. Collaborate with creative teams to deliver assets aligned to audience needs and lifecycle stages. Drive end‑to‑end creative management: briefs, stakeholder reviews, versioning, and approvals. Partner with deployment teams to ensure deliverability, QA, render testing, inbox placement, tracking, and accuracy. Translate analytics into actionable recommendations to improve MQL volume, conversion rates, CAC, and ROI. Maintain strong project management processes, prioritization, and cross‑functional communication. Use data insights to strengthen acquisition strategies, nurture sequencing, and journey design. Stay ahead of competitive trends and maintain a structured experimentation roadmap.

Requirements

5+ years of marketing experience; experience in consumer experiences, hospitality, or travel preferred.
CRM strategy development across email, mobile, SMS, and social.

Responsibilities

Refresh, rebrand, and streamline automated communication templates across lifecycle programs.
Understand CRM systems, operational messaging workflows, and how source‑system payloads translate into outbound communications.
Partner closely with product and engineering teams to inform and align on messaging logic, data inputs, and lifecycle triggers.
Apply lifecycle marketing knowledge to enhance messaging relevance, personalization, and timing.
Review logic, QA, and performance of existing trigger journeys.
Navigate journey‑orchestration platforms (e.g., Adobe Journey Optimization or similar) to validate setup, ensure proper testing, and identify optimization opportunities.
Support strategy for refining trigger criteria, segmentation, and personalization tactics.
Partner with technical teams without owning hands‑on build work.
Develop and execute strategies that communicate the value of customer accounts and profiles.
Lead messaging frameworks that explain the benefits of account creation, preference management, and data‑powered personalization.
Bring deep understanding of SMS/text messaging strategy, including lifecycle flows, compliance considerations, and value-driven use cases.
Simplify and clarify how customers can use accounts to improve their experience (e.g., check‑in processes, digital identity, ease of access, personalization).
Craft customer‑facing value propositions that reinforce privacy, data protection, and trust.
Support cross‑functional alignment with stakeholders across product, brand, marketing, and executive teams.
Design and oversee digital marketing programs for new ventures, including concept development, data readiness, ICP definition, tactical deployment, reporting, and optimization
Grow venture‑specific databases that feed acquisition and nurture programs.
Own dynamic content strategies tailored to lifecycle stages (awareness → activation → conversion → retention → win‑back).
Implement multi‑channel campaigns across email, paid media, SMS, push, in‑app, direct mail, and partnerships.
Ensure 1:1 experiences with segmentation, modeling, lead scoring, nurture streams, and personalized content.
Collaborate with creative teams to deliver assets aligned to audience needs and lifecycle stages.
Drive end‑to‑end creative management: briefs, stakeholder reviews, versioning, and approvals.
Partner with deployment teams to ensure deliverability, QA, render testing, inbox placement, tracking, and accuracy.
Translate analytics into actionable recommendations to improve MQL volume, conversion rates, CAC, and ROI.
Maintain strong project management processes, prioritization, and cross‑functional communication.
Use data insights to strengthen acquisition strategies, nurture sequencing, and journey design.
Stay ahead of competitive trends and maintain a structured experimentation roadmap.