Digital Marketing Strategist

IH Mississippi Valley Credit Union•Moline, IL

12d

About The Position

IHMVCU is recruiting for a Digital Marketing Strategist to join the team! As a credit union serving nearly 140,000 members, we are continually growing our digital footprint. If you are ready for an opportunity to work with a dynamic team focused on results, this is the team for you! Summary: Under the general direction of the VP Member Acquisitions and Retention, the Digital Marketing Strategist will work to blend strategy with day-to-day digital activities and operations; and help build and deliver an outstanding brand experience to our members and prospects. This role will be responsible for digital and member engagement strategies, tactical decisions and execution. Supporting others with developing and managing our website and associated sites that present the ideal user experience and intended goals is another critical aspect to the role. Owning social media strategy, channel planning, publishing and performance optimization will help define the success. Who you will collaborate with: The Marketing team collaborates closely with IT and business line leaders to shape and elevate the voice of our products and services, ensuring they resonate with and reach the communities we serve. This role serves as a key connector between internal teams and external partners ensuring our brand consistently reflects the highest standards of professionalism while strengthening our presence.

Requirements

Bachelor's degree or equivalent work experience.
3+ years of proven social media and/or digital marketing experience.
Experience with social media platforms and using social media management and listening tools. Sprout Social experience a plus.
Experience with digital marketing platforms and tools required, marketing automation experience a plus.
Experience with managing websites and updating landing pages preferred. Sitefinity experience a plus.
Experience with creative projects and campaigns from concept to launch.
Excellent time management skills with an ability to meet deadlines while managing multiple concurrent projects.
Excellent communicator and creative thinker, with the ability to use data to inform all decisions.
Strong computer skills including Microsoft Word, Excel, PowerPoint. Advanced knowledge of design programs such as Adobe InDesign, Illustrator, and Photoshop a plus.
Strong critical thinking skills and ability to act independently within guidelines and scope of task.
Ability to communicate effectively with members, co-workers, and the public.
Knowledge of a financial organization preferred.
Must present a professional, business-like manner and appearance.
Valid driver's license required.

Nice To Haves

Sprout Social experience
marketing automation experience
Sitefinity experience
Advanced knowledge of design programs such as Adobe InDesign, Illustrator, and Photoshop
Knowledge of a financial organization

Responsibilities

Blend strategy with day-to-day digital activities and operations
Build and deliver an outstanding brand experience to our members and prospects
Responsible for digital and member engagement strategies, tactical decisions and execution
Supporting others with developing and managing our website and associated sites that present the ideal user experience and intended goals
Owning social media strategy, channel planning, publishing and performance optimization

Benefits

Outstanding training: We are committed to learning new skills and growing personally & professionally
Competitive compensation. Final compensation will be determined by various factors such as experience, specific skills and internal pay equity.
401(k) with company match and profit sharing
Paid time off with paid holidays
Life Insurance
Paid Community Volunteering
Education reimbursement
Fitness reimbursement
Health insurance including dental and vision
Flexible Spending Accounts & Health Savings Accounts
Employee Assistance Program (EAP)
Access to fitness center