Digital Marketing Strategist

Directors Investment Group•Abilene, TX

About The Position

We are seeking a self-motivated person to join our team as a DIGITAL MARKETING STRATEGIST. The Digital Marketing Strategist is responsible for overseeing and optimizing all digital marketing services for assigned clients. This role serves as the primary point of contact for clients on Digital Marketing Packages, ensuring seamless communication, strategic alignment, and high-quality execution across all digital channels. The ideal candidate excels at building client relationships, developing data driven strategies, and coordinating cross functional teams to deliver measurable results. This position requires strong digital expertise, exceptional organizational skills, and the ability to manage multiple campaigns simultaneously.

Requirements

Preferred 3+ years of experience in marketing, with a strong background in strategic planning.
Excellent problem-solving skills with the ability to analyze data and derive insights.
Strong leadership and client management abilities.
A good understanding of digital marketing, including SEO, PPC, social media, Lead Generation, and email marketing.
Familiarity with marketing automation, CRM systems, and data analytics tools.
Exceptional communication, collaboration, and presentation skills.
Ability to work independently while managing multiple tasks and projects simultaneously.
Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
Experience leading marketing projects and working with cross-functional teams.
Strong understanding of marketing technology and automation tools.

Responsibilities

Develop and execute comprehensive digital marketing strategies tailored to client goals, industry trends, and performance data.
Serve as the main point of contact for clients enrolled in Digital Marketing Packages, ensuring clarity, consistency, and satisfaction.
Ensure all digital marketing services are running smoothly and meeting deadlines.
Analyze market trends, consumer behavior, and competitive landscape to identify opportunities.
Collaborate with cross-functional teams including digital marketing, sales, and creative teams.
Conduct regular client meetings to review performance, discuss strategy, and identify new opportunities for growth.
Utilize marketing technology, automation tools, and data analytics to enhance performance.
Prepare and present performance reports, strategic plans, and optimization recommendations to clients.
Stay current on emerging digital marketing trends, tools, and best practices to continually enhance client strategies.