Digital Marketing Specialist Intermediate

Geisinger•Work from home (Pennsylvania), PA

17d•Remote

About The Position

Proven, experienced digital marketer supporting the team with execution of digital communications across external channels. Has clear areas of single-point responsibility for specific initiatives and/or deep expertise on specific digital platforms and applications. Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years). We're looking for an Email Marketing Specialist to join our collaborative, close-knit team. This is a great opportunity for someone who enjoys working with a supportive group of marketers, analysts, and digital experts who value partnership, innovation, and having fun while delivering impactful results. In this role, you'll develop and execute email marketing campaigns, build campaign workflows within CRM and marketing platforms, and support multi-channel marketing initiatives across email, SEO, and web properties. We're seeking someone with hands-on experience building, QA'ing, and deploying email campaigns, strong Salesforce Marketing Cloud and Salesforce CRM expertise, and experience using project management tools to manage timelines, priorities, and campaign execution. You'll manage audience segmentation, list growth, and campaign performance analysis while partnering with cross-functional teams to optimize the customer experience. The ideal candidate is detail-oriented, organized, and data-driven, with a passion for creating seamless, high-performing marketing programs that drive engagement and business results. This role may require up to 25% travel for on-site meetings, team collaboration, and business-related events.

Requirements

High School Diploma or Equivalent (GED)- (Required)
Minimum of 6 years-Relevant experience (Required)
Computer Literacy
Teamwork
Hands-on experience building, QA'ing, and deploying email campaigns
Strong Salesforce Marketing Cloud and Salesforce CRM expertise
Experience using project management tools to manage timelines, priorities, and campaign execution

Responsibilities

Develop campaign workflows in CRM and Marketing platforms.
Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.
Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.
Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths.
Partner with system data analysts to create accurate marketing personas for targeted campaigns Builds or contributes to web analytics reports and actionable optimization recommendations.
Develop and execute email marketing campaigns.
Build campaign workflows within CRM and marketing platforms.
Support multi-channel marketing initiatives across email, SEO, and web properties.
Manage audience segmentation, list growth, and campaign performance analysis.
Partner with cross-functional teams to optimize the customer experience.