Digital Marketing Specialist B2B - (Paid Media, SEO, AI Visibility) - Remote (Mexico)

Echelon Risk + Cyber

8d • Remote

About The Position

Echelon Risk + Cyber is seeking a Digital Marketing Specialist to elevate and expand its digital presence. This is a proactive role focused on continuous improvement and strategic execution, not just maintenance. The ideal candidate will operate ahead of the curve, executing with precision and constantly seeking ways to enhance the company's digital footprint. This role requires someone who can anticipate future needs and adapt to the evolving digital landscape.

Requirements

• 3–4 years of hands-on digital marketing experience.
• Proven experience executing and optimizing paid media campaigns (Google + LinkedIn).
• Strong experience in SEO (technical, on-page, and performance tracking).
• Experience with Google Analytics, SEMrush SEO + AI Tool, and Looker Studio.
• Experience supporting a B2B environment.
• Ability to manage multiple priorities simultaneously.
• Strong English communication (B2+/C1/C2 Level) written and verbal.
• Authorized to work in Mexico without visa sponsorship.

Nice To Haves

• Experience with AI-driven search and discovery platforms.
• Experience with content repurposing strategies.
• Familiarity with event and webinar landing page creation.
• Experience in the cybersecurity or risk management industry.

Responsibilities

• Upload and publish articles and digital content to the website.
• Continuously improve website structure, performance, and usability.
• Launch, manage, and optimize paid media campaigns across Google, Bing, Reddit, and LinkedIn (Search/Display).
• Monitor campaign performance, budget pacing, and results.
• Conduct audience research and segmentation (keyword and intent-based, saved and matched audiences).
• Continuously test and improve paid media campaign performance.
• Identify opportunities to improve efficiency and ROI in paid media.
• Lead the execution of SEO initiatives across technical, on-page, and content alignment.
• Conduct keyword research and implement optimizations to improve rankings, traffic, and site performance.
• Continuously refine and adapt SEO strategy based on performance data.
• Ensure content and website are optimized for AI-driven search and discovery.
• Identify opportunities to improve visibility across evolving AI platforms using SEMrush AI Tool.
• Execute initiatives that enhance the company's presence in modern search environments.
• Report on AI visibility performance, insights, and opportunities.
• Own the publishing and management of digital content across the website.
• Develop and execute content repurposing strategies, analyzing long-form assets for conversion into LinkedIn native posts.
• Plan a quarterly content calendar and coordinate with designers and social media interns for publishing.
• Ensure alignment between content, marketing campaigns, and distribution channels.
• Partner with Marketing Operations to create event and webinar landing pages, including embedded contact forms and email automations.
• Support campaign execution and alignment.
• Ensure all digital assets are accurate, live, and functioning properly.
• Track and analyze performance across Google Analytics, SEMrush, Google Search Console, and Looker Studio.
• Deliver monthly and quarterly performance reports.
• Identify trends, gaps, and opportunities in digital marketing performance.
• Translate data into clear, actionable insights for marketing and leadership.

Benefits

• Access to private medical insurance through MetLife
• Life insurance policy via MetLife
• 30-day Christmas bonus
• Monthly technology stipend
• Contribution of 8% of the employee's salary to a savings fund
• Flexible vacation policy
• Extended parental leave
• Employer-paid short-term and long-term disability
• Support for individual development through certifications, continued learning, conferences, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed