Digital Marketing Specialist

Huse Culinary • Indianapolis, IN

25d • $65,000

About The Position

The Digital Marketing Specialist will be responsible
for planning, executing, and optimizing paid and organic marketing initiatives
across multiple platforms. This individual will manage performance- driven
campaigns, improve marketing efficiency, and ensure our brands remain visible,
competitive, and compelling in a rapidly evolving digital landscape.

Requirements

• 3+ years of hands-on digital marketing experience
• Strong experience managing Google Ads, Meta Ads, and paid social campaigns
• Working knowledge of SEO, SEM, website optimization best practices, desire to learn LLM optimization
• Experience with analytics and tracking tools (Google Analytics, Search Console, pixels, tags)
• Comfort managing multiple brands and campaigns simultaneously

Nice To Haves

• Digital marketing experience in hospitality, direct to consumer brands, or with an agency preferred
• Degree or certificate in Marketing or a relevant field
• Experience with streaming TV or programmatic advertising platforms
• Familiarity with Shopify and eCommerce optimization

Responsibilities

• Plan, execute, and maintain digital media initiatives across streaming TV, Google/SEM, remarketing, YouTube (organic and paid), social media advertising, third-party placements, and other digital media buys
• Test, analyze, and optimize campaigns to maximize reach, efficiency, and return on investment
• Serve as the primary facilitator of the company's restaurant loyalty program, ensuring alignment with marketing, operational, and technology objectives
• Support restaurant operations through communication and guidance on loyalty initiatives while coordinating with IT to maintain platform functionality, resolve issues, and ensure accurate program execution
• Develop, manage, and optimize keyword campaigns for all restaurant and retail brands, tailoring strategies to individual brand needs and conducting weekly optimizations
• Optimize video content for organic reach and engagement while managing paid video advertising campaigns using professional assets
• Set up and manage eCommerce operations for spirits and specialty retail websites (including but not limited to St. Elmo Cocktails and Rare Saint), ensuring seamless customer experience and operational efficiency
• Improve marketing technology infrastructure across all websites, including Google Analytics, Search Console, Google Ads, Meta pixels, Mailchimp, and related tools

Benefits

• $65,000+ based on experience and education
• Bonus Opportunities
• Generous PTO
• 401k with 4% company match
• Huse Culinary Dining Card
• Eligible for Medical, Dental, and Vision Insurance
• Company paid Life and Disability insurance
• 7 Paid Holidays Off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed