Digital Marketing Specialist
About The Position
As a Digital Marketing Specialist at PetDesk, you'll be a key part of our agency services team. In this full-time, remote role, you will be responsible for managing customers' social media accounts, graphic design creation of marketing assets, responding to online reviews on their behalf, and having a knowledge and understanding of the benchmarks of SEO/PPC to support client communications. Ensuring social content is informative and appealing while following individual brand guidelines and best practices for each client. Reporting to the Sr. Digital Marketing Manager, we are looking for someone with knowledge of the latest social media trends and experience in Canva design, social media scheduling, and CRM programs.
Requirements
- Passionate about social media and graphic design
- Proven ability to manage multiple client accounts simultaneously within a high-volume social media agency environment
- Excellent knowledge of social media platforms
- The ability to work autonomously, think strategically, and have strong time-management skills
- Strong attention to detail and communication skills
- Advanced troubleshooting, multi-tasking skills, and can remain calm under pressure
- Willingness to learn new skills related to client marketing (SEO, PPC, etc.)
Nice To Haves
- Preferred experience with social media, design, and social media planning
- Proficiency in Canva, HubSpot/Salesforce, Zendesk/Ticketing Systems, Sprout Social, and Google Workspace preferred
Responsibilities
- Responsible for managing customers' social media accounts (Facebook/Meta/Instagram and Twitter), including content creation, community management, and performance metrics
- Assist customers with requests and needs for graphic design requests. Responsible for graphic design creation of marketing and social media assets in Canva
- Ensuring social content is informative and appealing while following individual brand guidelines and best practices for each client
- Managing social calendars and communicating any changes to deadlines or content
- Managing the clientâs online reputation by monitoring and responding to online reviews on behalf of the client
- Monitoring community management by using programs like Sprout Social to engage, educate, and address inquiries
- Work closely with the internal customer success team to streamline processes and coordinate the execution of new customer success strategies and communications
- Manage requests/updates/issues for assigned clients via CRM/Zendesk ticketing system
- Analyze social media metrics to identify trends that may impact customer satisfaction
- Have a benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfaction
Benefits
- Medical coverage for employees and dependents (80-90% covered by employer)
- Employer HSA contribution with HDHP
- 401(k) match up to 3.5%
- Dependent Care Flexible Spending Account (FSA)
- Dental & Vision coverage available
- Basic Life and AD&D Insurance
- Short and Long Term Disability
- Flexible Time Off & 12 Paid Annual Holidays
- Paid Parental Leave
- Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance
- $250 Annual Stipend for Learning and Development
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
